Thursday, September 22, 2016

Rainbow Anoints Auldey Toys As North America Master Toy Partner For "Regal Academy"

European animation studio Rainbow has appointed Auldey Toys of North America as the North American master toy licensee for its brand-new popular animated series Regal Academy!

Under the partnership, Auldey Toys, a subsidiary of The Alpha Group, will launch a full line of fashion dolls and playsets, spanning 14 skus across seven assortments, in mid 2017.

The line will be designed for girls aged 5 and older. The Regal Academy toy line will be unveiled at the upcoming Fall Toy Preview in Dallas.

The launch will be supported by a national TV and marketing, utilising the combined efforts of Rainbow and the Alpha Group.

An original animated television series, Regal Academy follows the adventures of Rose Cinderella, the granddaughter of Cinderella as she enters the Regal Academy, where her classmates are also descendants of fairy-tale characters. Nickelodeon acquired the global broadcast rights to Regal Academy in October 2015, and is currently rolling the all-new series on Nickelodeon channels globally, including on Nick USA, where the show debuted on Saturday 13th August 2016, and on Nicktoons Africa, Nickelodeon Germany (Deutschland), Nickelodeon Austria (Österreich) and Nickelodeon Switzerland (Schweiz) from Monday 14th November 2016.

"We are excited to enter into this new category with Rainbow as our partner," said Adrian Roche, president of Auldey Toys of North America.

"The Regal Academy line of dolls and playsets reflects the engaging story-telling, elegant animation style, rich colours and magical elements that can be seen throughout every episode. We believe that the comedic style of the show with light-hearted, magical, yet relatable characters and story lines, will resonate well with girls, and having Nickelodeon as the global broadcaster will deliver outstanding viewership to create lots of Regal Academy fans."

Cristiana Buzzelli, Senior Vice President (SVP) Sales and Acquisitions, Rainbow, added: "We are thrilled to have Auldey Toys on board. The toy line is looking beautiful with good assortments for the initial launch.

"Regal Academy's initial TV ratings so far have been very strong, so we are hoping for strong sales at retail. We are excited to be working with Auldey who shares our passion and vision for the brand, and together we can’t wait to bring the brand to life through great toys for fans of the show soon."

Sources: TVKIDS, ToyNews, License! Global, Animation Magazine, Nick News.
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