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Wednesday, June 04, 2014

Nickelodeon Launches The Nick App In Latin America

The Latin American entertainment news website Primer Plano News and the children's entertainment and media news website Kidscreen are reporting the very exciting news in the following article that Nickelodeon Latin America released a localised version of the popular Nick App in the region in May 2014!



Nick App screenshot from Nickelodeon Latin America's official Facebook profile page, facebook.com/mundonick.

The Nick App features a entirely new immersive Spanish-language digital experience that allows NickHeads to interact with their favorite Nickelodeon characters in an innovative and creative environment, as well as serving as a attractive new alternative for brands and partners to connect with the Nickelodeon audience. The Nick App is currently available to download for free for the Apple iPad and Apple iPhone from the iOS App Store with a Android version to be released during June 2014.

To celebrate the Latin American debut of Nickelodeon's popular app, the Nick App features exclusive content from Mattel's successful global franchise "Ever After High". Mattel's "Ever After High" franchise includes a doll line and a animated series which currently airs on Nickelodeon Latin America. "Ever After High" features the enchanting teenage descendants of the world's most celebrated fairytale characters as they confront the destiny set forth by their story at high school and either embrace it or reject it. Within the App Nick, users in all Spanish-speaking countries of Latin America can find complete episodes, photos, stories and games about the children of Princes, Princesses and the most notorious villains attending High School in "Ever After High".

The Nick App will be updated with new content daily and children can select their favorite content for easy access to it whenever they want. In addition, the Nick App will serve as a incubator for new talent, and new content, including animation and live-action, trailers and exclusive clips that will surely attract more views and moments that kids will want to share in the region will be published. Additionally, in line with the brand essence of Nickelodeon, the Nick App includes several items like the "DO NOT TOUCH" ("NO TOCAR") button which will unleash a series of surprises if pressed.

The Latin American version of the Nick App is now available absolutely free on the App Store for iPad and iPhone in the following countries: Argentina, Bolivia, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru Dominican Republic, Uruguay and Venezuela.

Since launching in the USA in February 2013, the Nick App has amassed more than eight million downloads worldwide. Nickelodeon UK launched a localised version of the popular Nick App, the first international version of the Nick App, in the UK and Ireland in November 2013.

Nick's highly anticipated version for preschoolers, the Nick Jr. App, is expected to launch in the US during Fall 2014.

From PrimerPlanoNews.com:
Nickelodeon Latinoamérica anunció el lanzamiento de la esperada Nick App,

Nickelodeon Latinoamérica anunció el lanzamiento de la esperada Nick App, una totalmente nueva experiencia digital que permite a los chicos de 6-11 años (y mayores), interactuar con sus personajes favoritos de Nickelodeon en medio de una innovadora y creativa, además de servuir como una nueva atractiva alternativa para marcas y asociados de conectar con la audiencia de Nickelodeon. La Nick App está actualmente disponible en la App Store de iOS para iPad y iPhone y llegará para usuarios de Android en junio.

La Nick App se estrena con la integración de contenido exclusivo de la exitosa franquicia mundial Ever After High™ de Mattel en todos los países de habla hispana de América Latina. Esta franquicia incluye línea de muñecas y una serie animada que se transmite por Nickelodeon Latinoamérica. Los divertidos personajes de Ever After High™ están inspirados en personajes de cuentos de hadas clásicos y buscan impulsar a las chicas a tomar sus propias decisiones y motivarlas a reescribir su propio destino. Dentro de la Nick App, las pequeñas podrán encontrar episodios completos, fotos, historias y juegos sobre los hijos de los príncipes, princesas y villanos más famosos de los cuentos que asisten a la escuela en Ever After High™.

"Tan sólo el año pasado, la Nick App sobrepasó el millón de descargas en iOS en la región y estamos seguros que en 2014, con el lanzamiento de la Nick App, nuestros fans ayudarán a incrementar ese número", comentó Rodríguez. "El tener a Mattel a bordo como patrocinador con Ever After High™, refuerza nuestro compromiso de proveer a nuestros clientes de soluciones marca innovadoras e integraciones de marca que conectan con nuestras audiencias a través de personajes y contenido original que vive en varias plataformas"

La Nick App es actualizada con nuevo contenido diariamente y los niños pueden seleccionar su contenido "favorito" para accesar fácilmente a él cuando deseen. Además, la Nick App será una incubadora de nuevos talentos, ya que se publicarán nuevos contenidos de animación y live-action, trailers y clips exclusivos que seguramente atraerán más vistas y momentos que los chicos de la región querrán compartir. Adicionalmente, en línea con la esencia de la marca Nick, la Nick App incluye varios elementos como el botón "NO TOCAR", que desatará una serie de sorpresas.

La Nick App está ya disponible totalmente gratis en la App Store para iPad y iPhone en los siguientes países: Argentina, Bolivia, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Rep. Dominicana, Uruguay and Venezuela.
Also, from Kidscreen:
Nick App reaches Latin America

In a move expanding its global reach across platforms, Nickelodeon has launched its popular Nick App in Latin America as an immersive, Spanish-language interactive experience.

Available for kids ages six to 11, and updated on a daily basis, the free app features on-demand access to more than 1,000 pieces of exclusive Nick-themed content including short-form videos, behind-the-scenes clips, trailers, kids polls, games, music, the popular Do Not Touch button, and new original animated and live-action content.

Users can now access the app via the Apple App Store for iPad and iPhone devices in Argentina, Bolivia, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, The Dominican Republic, Uruguay and Venezuela.

An Android version is set to launch later this month.

Since launching in the US in February 2013, the app has amassed more than eight million downloads worldwide. It first launched outside the US in November 2013 when it reached the UK and Ireland.

Nick’s anticipated version for preschoolers, the Nick App Jr., is expected to launch in the US this fall.

Tags: digital media, Latin America, Nick App

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