For SpongeBob, a humorous adult-targeted clothing line is on the way, including ‘Keep Calm and Gary On’ T-shirts. The ‘Dare to be Square’ marketing initiative will be ramped up in 2013, and ‘It’s a SpongeBob Christmas’ special movie will arrive in ChristmasA "Keep Calm And Watch Nickelodeon" T-shirt would make a great addition to the clothing line!
20132012, complete with computer generated imagery and its own marketing campaign, as well as a range of consumer products.
Wednesday, October 17, 2012
Nickelodeon UK Announces Plans To Release Adult-Targeted "SpongeBob SquarePants" Clothing Line Soon
According to this Nickelodeon UK News article on Licensing.biz, Nickelodeon UK announced at their "Teenage Mutant Ninja Turtles" trade event, which Nick UK held on Tuesday 16th October 2012, that Nickelodeon And Viacom Consumer Products UK will soon be launching a humorous adult-targeted clothing range based on the hit original animated Nickelodeon show ('Nicktoon') "SpongeBob SquarePants", which will include a brand new T-shirt featuring popular "SpongeBob SquarePants" character 'Gary The Snail' called "Keep Calm and Gary On", which will be based on the popular "Keep Calm and Carry On" war propaganda poster that the Government of the United Kingdom produced in 1939: