Saturday, September 15, 2012

Nickelodeon Australia's SLIMEFEST Event Makes A Guinness World Records Splash In A Night Filled With Slime, Music, And A Poignant Display Of Positivity From Kids And Celebs!

Below is a Nickelodeon Australia Press Release featuring Nickelodeon News about Nickelodeon's first ever SLIMEFEST event, where on Saturday 15th September 2012, Nickelodeon Australia took over and rocked the roof of Sydney's Hordern Pavilion when they held a very special concert called "SLIMEFEST", Australia's first music festival just for kids, tweens and teenagers, which combined all the best bits from the Nickelodeon Kids' Choice Awards with Australian celebrities, and of course, lots and lots of Nickelodeon's world famous SLIME! From Nickelodeon Australia's official SLIMEFEST press website:

SLIMEFEST MAKES A GUINNESS WORLD RECORDS SPLASH IN A NIGHT FILLED WITH SLIME, MUSIC, AND A POIGNANT DISPLAY OF POSITIVITY FROM KIDS AND CELEBS

Stan Walker leads the crowd to "throw a square in the air" to take a stand against meanies; Commando Steve dropped into slime dunk tank as voted by kids

Saturday September 15, Sydney – In the tradition of the hugely popular Nickelodeon Kids' Choice Awards, the inaugural SLIMEFEST made a huge splash on its audience today, breaking a Guinness World Record for "Most People Slimed Simultaneously" amongst crazy slime games led by celebrities and electrified music performances. The two 90-minute music concerts at 11.00am and 5.00pm took place at the Hordern Pavilion in Sydney and broadcast around the country at 6.00pm on Nickelodeon.

A Guinness World Records Official witnessed and verified that 3026 Australian kids and tweens were slimed simultaneously from the two SLIMEFEST music concerts, via an epic slime-storm that rained down upon the 'sloshpit' from the giant "SLIMEFEST-ATRON" periscope.

The show opened with JUSTICE CREW bringing some "Boom Boom" into the room, hyping the crowd and setting the high-energy scene for what was to come. Show hosts LUKE & WYATT teased kids with a "SLIME SPINNER", used to determine the slime games of the night, before JESSICA MAUBOY had kids rocking along to "Inescapable" and her current hit from The Sapphires soundtrack, "Gotcha".

The first slime-tastic game of the night, Balloon Blitz, divided the crowd into two teams: The Orange All-Stars and the Wyatt Warriors. Kids worked together to move giant balloons filled with flutter, feathers and slime to celebrities CHARLOTTE DAWSON, JESSICA MAUBOY, BRIAN MCFADDEN and E-MAN from JUSTICE CREW, who burst them in spectacular fashion on spikes on stage. Another hilariously star-studded game called Shooting Stars featured RACHAEL FINCH, TIFFANY HALL, REECE MASTIN and JOHNNY RUFFO, with kid competition winners shooting slime from a cannon at the celebs down the "splatwalk"!

In true Nickelodeon style, SLIMEFEST included several show-stopping moments, but the most touching and uplifting moment of the night came from DARE TO BE SQUARE. Celebrities ROVE, DELTA GOODREM, LISA WILKINSON, KARL STEFANOVIC, RUBY ROSE and CODY SIMPSON introduced the new pro-social campaign for positivity, inspired by the ever-optimistic SpongeBob SquarePants. A newly-blonde STAN WALKER sang "Dynamite", with the lyrics re-versioned to lead the 5000-strong crowd to "throw their squares up in the air sometime". Square photos sent in by both kids and celebrities flashed up on the big screen while kids in the audience threw up their own square symbols, creating an amazing moment of solidarity against meanies - a touching display representing positivity and inclusiveness.

In the most highly-anticipated sliming of the night, it was revealed that kids had voted for COMMANDO STEVE to beat out fellow celeb nominees RICHARD WILKINS, CHARLOTTE DAWSON and BRIAN MCFADDEN for the honour of being ceremoniously dunked into a dunk tank, for Nickelodeon's first full-body slime submersion! Then it was time for the giant slip'n'slide, with special guests RACHAEL FINCH and TIFFANY HALL joining JOHNNY RUFFO, COMMANDO STEVE, REECE MASTIN and Nick competition winners competing to slime the winning half of the sloshpit.

The 5.00pm show featured a bonus surprise performance from GUY SEBASTIAN singing his feel-good hits, "Don't Worry, Be Happy" and "Gold". Other music medleys that rocked the crowd included the massively popular REECE MASTIN with "Shut UP and Kiss Me", "Shout It Out" and "Goodnight"; JOHNNY RUFFO with "On Top of the World" and a cover of "Call Me Maybe"; STAN WALKER with "Light It Up", "Loud" "Music Won't Break Your Heart"; and CHRISTINA PARIE represented the spirit of the audience demographic with "16 and Unstoppable" in between her backstage hosting duties.

The evening ended with a splash-tacular grand finale slime fight with kids and stars sharing a joyous celebration of the green goodness to the tune of "Good Time" - capping off what looks to be the beginning of an exciting new SLIMEFEST tradition!

SLIMEFEST press site
(press releases and hi-res publicity images available on the night):
www.nickelodeon.com.au/SLIMEFESTpress

Media contacts for further information or interview requests:

Nickelodeon

Vasinee Jordan – PR & Communications Manager
Ph: 02 9813 6262 | 0408 159 035
vasinee.jordan@nickaus.com.au

Jaye Sellen – Publicity Coordinator
Ph: 02 9813 6246 | 04233 20588
jaye.sellen@nickaus.com.au

eckfactor

Adam Cubito – Account Manager
Ph: 02 8570 5570 | 0403 876 338
SLIMEFEST@eckfactor.com

Greg Vekiarellis – Account Manager
Ph: 02 8570 5569| 0401 873 217
SLIMEFEST@eckfactor.com

About Nickelodeon Networks

Now in its 33rd year globally and 17th year in Australia, Nickelodeon is the number one entertainment brand for kids and the company has built a diverse, global business by putting kids first in everything it does. Nickelodeon Australia has been named Channel of The Year twice by the ASTRA Awards and won numerous other awards for local productions, events and digital applications. Nickelodeon and Nick Jr. channels air 24 hours a day, seven days a week and are seen in over 2.2 million households via Foxtel. The company portfolio extends across television, online, mobile, theme parks, consumer products and music. www.nickelodeon.com.au.
Nickelodeon Australia's official SLIMEFEST website on the official Nick Oz website, The Nick Shack at Nickelodeon.com.au, has unveiled a selection of exclusive online streaming video clips from the Nickelodeon Australia's SLIMEFEST event, including of Christina Parie getting slime dunked and EMan getting slimed, which you can watch here on Nickelodeon.com.au/slimefest! Nickelodeon Australia have also opened up an exclusive SLIMEFEST online shop/online store, where SLIMEFEST fans can buy exclusive SLIMEFEST merchandise and souvenirs, including SLIMEFEST T-shirts, SLIMEFEST bandana's (bandanna's) , a SLIMEFEST pendant, a SLIMEFEST Slapband, and a "Dare To Be Square" bracelet featuring Silhouettes of Nickelodeon megastar SpongeBob SquarePants, which you can purchase here at slimefestmerch.com.au! You can also view a selection of Hi-res SLIMEFEST photographs and media wall imagery here on nickpress.openphoto.me! Nickelodeon Australia has also released a SLIMEFEST soundtrack CD featuring songs from SLIMEFEST in Australia.