Monday, February 12, 2007

Nick Jr. Orders More Max & Ruby For Spring 2007

From Animation World Network's Headline News:

Nick Jr. Orders More Max & Ruby

Nickelodeon Preschool Television has announced that they have picked up a 14-episode season of the 2D-animated preschool series MAX & RUBY. In addition, a new MAX & RUBY Easter special will premiere on Nick Jr. and NOGGIN in Spring 2007 to kick off the new season.

Based on the classic children’s book series by author and illustrator Rosemary Wells, MAX & RUBY follows the adventures of two bunny siblings. The show, a co-production from Nelvana/Corus Ent. in association with Chorion Silver Lining, airs weekdays on NOGGIN at 10:30 am (ET).

“We’re thrilled to bring more MAX & RUBY episodes to Nick Jr. and Noggin,” said Brown Johnson, exec creative director, Nickelodeon Preschool Television. “Preschoolers clearly delight in Max’s antics and Ruby’s creative persistence. They are a dynamic brother-sister duo.”

“We believe passionately in MAX & RUBY. The books and the TV series speak directly to young children across cultures and the series is a firm favorite with broadcasters, parents and youngsters alike. We are delighted that Nelvana has produced 14 more half-hour episodes and that Nick Jr. has picked these up. We know that Max and Ruby’s large family of devoted fans can’t wait to get to see these new shows,” said Nicholas James, ceo of Chorion.

Each half-hour episode of MAX & RUBY consists of three seven-and-a-half-minute stories that celebrate the universal nature of sibling relationships. The series follows Max, an enthusiastic and determined preschool bunny, and his big sister Ruby, a very smart and goal-oriented seven-year-old, through their everyday lives in the village of East Bunnyhop. Even though Max and Ruby have conflicting agendas, they enjoy working and playing together.

Chorion owns and manages classic and contemporary literary-based brands that have worldwide appeal. Its owned properties include NODDY, MR. MEN and the works of Agatha Christie and Raymond Chandler. Its managed properties include the non-publishing rights to MAX & RUBY, OLIVIA and Eric Carle. Chorion has offices in London, New York, Tokyo and Sydney. In the U.S., all its children’s properties are managed by Chorion Silver Lining, a wholly owned subsidiary. Chorion specializes in developing and producing new television content for its properties, directly or with third parties, and then building those properties into worldwide brands. For more information, visit www.chorion.co.uk.

Nelvana is one of the world's leading international producers and distributors of children's animated content. Nelvana is owned by Corus Ent. Inc., a Canadian-based media and entertainment company. Corus is a market leader in specialty television and radio with additional assets in pay television, advertising and digital audio services, television broadcasting, children’s book publishing and children’s animation. The company’s multimedia entertainment brands include YTV, Treehouse, W Network, Movie Central, Nelvana, Kids Can Press and radio stations, including CKNW, CKOI and Q107. Corus creates engaging branded entertainment experiences for its audiences across multiple platforms. A publicly traded company, Corus is listed on the Toronto and New York exchanges.

Nick Jr. is a specially designed programming block airing on Nickelodeon weekdays from 9:00 am – 12:30 pm (ET/PT). Completely dedicated to preschoolers ages 2-5, Nick Jr.’s Emmy, Peabody and Parents’ Choice Award-winning programs are curriculum based, fun and commercial free.

NOGGIN, the commercial-free, educational preschool network from Nickelodeon, reaches 52 million households via cable, digital cable and satellite TV. NOGGIN, which airs from 6:00 am to 6:00 pm (ET), is like preschool on TV, with educational programming both on-air and online at www.noggin.com.

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