Wednesday, May 05, 2021

ViacomCBS Consumer Products Announces UK Partners for 'PAW Patrol: The Movie' Merchandise

ViacomCBS Consumer Products UK has signed 21 new and renewed partnerships for PAW Patrol: The Movie ahead of the film’s scheduled release into cinemas in August 2021.


The new licensing programme, due to hit shelves across the U.K. from July next year, includes products across an array of categories, including toys, apparel, accessories, consumer packaged goods, home, publishing and home entertainment.

Spin Master, producers of PAW Patrol and the master toy partner, will lead the roll-out by unveiling a specially developed toy line comprised of figures, plush, role play, vehicles and playsets, as well as a range of True Metal vehicles.

Further product launches in the U.K. will follow from a number of key licensees, including Play by Play, Crayola, Vtech, Sambro, RMS International and Kiddieland, who are all confirmed to create toys and games inspired from the new PAW Patrol movie look and feel.


On the home and apparel front, ViacomCBS Consumer Products has partnered with Blues and Fashion UK for daywear, Aykroyd TDP for nightwear and Amscan for costumes. Bedding and textiles will be created by Character World.

ViacomCBS Consumer Products will also continue its partnership with Worlds Apart, Kinnerton, Seabrook, Yoplait and Beiersdorf, as well as joining forces with new partners.

In the publishing space, Signature Gifts will release personalised books, and Egmont is set to release a PAW Patrol magazine special and movie tie-in books. Other partnerships include Danilo for social expressions and DNC and Sambro for back-to-school accessories.

PAW Patrol: The Movie is a Spin Master Entertainment production in association with Nickelodeon Movies and will be distributed by Paramount Pictures.

Venetia Davie, Vice President (VP) of ViacomCBS Consumer Products for the U.K. and Ireland, said: “PAW Patrol continues to shine in the pre-school space, dominating across traditional TV, streaming services, digital and retail, with next year’s movie set to be a summer cinema hit. We’re excited to be collaborating with such strong partners including Paramount Pictures and Spin Master, ensuring that the magic of the big-screen is translated into products which children up and down country will continue to love long after they have seen the movie.”

"No city is too big; no pup is too small!" In PAW Patrol: The Movie, Ryder and the pups are called to Adventure City to stop Mayor Humdinger from turning the bustling metropolis into a state of chaos. Get ready for exciting missions, high-stake rescues, new pups and amazing new vehicles making this the biggest Paw Patrol story ever!

The feature film will feature the voices of Kim Kardashian West, Dax Shepard (Chips, Idiocracy), Jimmy Kimmel, Tyler Perry (The Star), Yara Shahidi (Black-ish), Randall Park (Fresh Off The Boat, The Interview), Iain Armitage (Young Sheldon), Marsai Martin (Black-ish), and Will Brisbin (Forbidden Playground).

Update (5/5/2021) - Via the May 2021 issue of Toy World Magazine:

Paw Patrol: The Movie Co-produced by Paramount Pictures, Spin Master Entertainment and Nickelodeon Movies, the highly anticipated Paw Patrol: The Movie is scheduled to hit cinemas internationally in August. The action and adventure movie, based on the award-winning pre-school series Paw Patrol, will follow Ryder and the pups when they are called to Adventure City to stop Mayor Humdinger from turning the bustling metropolis into a state of chaos. The movie will include exciting missions, high-stake rescues, new pups and amazing never-before-seen vehicles. Directed by Cal Brunker, the movie’s star-studded voice cast will include Kim Kardashian, Iain Armitage, Will Brisbin, Jimmy Kimmel, Marsai Martin, Randall Park, Tyler Perry, Yara Shahidi and Dax Shepard.

In the UK, Paw Patrol is now in its seventh season on Nick Jr. and is also available on Milkshake! as well as all key UK VOD platforms.

The show is the No. 1 boys’ pre-school show in the UK and has been the No. 1 pre-school property in the UK since its launch in 2016.

To support the release of Paw Patrol: The Movie in the UK, Spin Master Entertainment, producer of the show and the movie, and the master toy partner for the franchise, will lead the consumer product roll-out by unveiling a specially developed toy line comprised of figures, plush, role-play, vehicles and play sets as well as a new range of True Metal vehicles. Other licensees including Mega Bloks, Moose Toys, Play by Play, Crayola, VTech, Kid Designs, Sambro, Jakks Pacific, Kiddieland and more have delved into the look of the movie to create fun toys and games for all Paw Patrol fans to enjoy. The new CP programme will also include home and apparel, daywear (Blues and Fashion UK/Global Licensing), nightwear (Aykroyd TDP), bedding and textiles (Character World), and footwear (William Lamb and Brand International Group) as well as FMCG (Seabrook, Yoplait, Unilever and more), and arts & crafts (Sambro, BTS and Dine (DNC)). In total, more than 20 partners in the UK across a wide range of categories have joined ViacomCBS Consumer Products to create Paw Patrol movie lines.

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Originally published: Monday, October 19, 2020.


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