Monday, October 14, 2019

Ánima Names Animaccord Group as Master Toy Partner for 'Cleo & Cuquin'

Anima has named Toy Plus as the master toy licensee for the popular children's animated series Cleo & Cuquin!

Toy Plus will initially focus on leveraging the license for toys in the plush, figurines and playsets categories. The company plans to launch the line in late 2020.

"We're excited to partner with Toy Plus, and we are assured that they will do a wonderful job creating toys that will inspire curiosity, creativity, promote play and bring more fun to kids," says Ángel Molinero, chief executive officer, Ánima. "We can't wait to see our new products hitting the shelves around the world next year."

Cleo & Cuquin is targeted at preschoolers ages 4 to 6. Inspired by the classic animated series Familia Telerin, the show follows the lives of Cleo and Cuquin Telerin as they grow up and experience new adventures.

The series premiered in Mexico and Spain in 2018. It has since debuted on Nick Jr. in the U.S., Treehouse in Canada, and worldwide on Netflix and other video-on-demand platforms. The second season of Cleo & Cuquin will be released in all these territories throughout the next year.

Earlier this year, Anima Spain has appointed Animaccord Group as master agent for Cleo & Cuquin.

Animaccord has acquired the rights for seasons 1 and 2 of Cleo & Cuquin, which consist of 78 episodes and 30 musical video clips.

As master agent, Animaccord will build a program that encompasses the media rights, licensing of consumer products, advertising and promotional activities, games, apps and media opportunities through YouTube worldwide in several languages including Russian, Ukrainian, Arabic and Polish.

“We are delighted to announce our management of the licensing program for Cleo & Cuquin,” said Vladimir Gorbulya, chief executive officer, Animaccord Group. “We believe in its success as a company and as individuals. This partnership represents an important step for Animaccord’s business as we showcase our ability to build a similar level of distribution as we have done for our own globally successful IP Masha and the Bear. We aim to communicate the strong, positive attributes of the TV series Cleo & Cuquin, which delivers fun and adventure to kids and families. The series combines important values such as education and friendship.It has a strong musical component, which is critical in the modern preschool world and which clicks perfectly with Masha and The Bear concerning target audience and messaging. Overall, we are very excited and keen to raise awareness of the show across the world where it is not yet established or widely recognized.”

The move is part of Animaccord’s plan to diversify its business as an international licensing company.

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Original source: License Global (II).
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