Tuesday, February 24, 2015

Scimitar Sports Partners With Nickelodeon & Viacom Consumer Products To Create Fully Licensed Cycle Jerseys and Running Vests

Bespoke sportswear specialists Scimitar Sports has teamed up with Nickelodeon & Viacom Consumer Products (NVCP) to produce a nostalgic range of fully-licensed classic sportswear!

As part of the collection, "Teenage Mutant Ninja Turtles" cycle jerseys and run vests, and "SpongeBob SquarePants" cycle jerseys and run vests have been created in conjunction with the team at Nickelodeon. The TMNT range features the shell and breastplate of the retro 1980's Heroes in a Half Shell while the "SpongeBob SquarePants" line features the smiling face of the world's most famous yellow sponge.

Scimitar Sports launched their brand-new "Teenage Mutant Ninja Turtles" and "SpongeBob SquarePants" ranges at The London Bike Show, which was held at London's ExCeL between Thursday 12th and Sunday 15th February 2015.

Runners and cyclists have long favoured jerseys and base layers that combine high performance with peerless design. Scimitar Sports #kitspiration marries popular nostalgia with performance-enhancing technical features, such as soft, stretchy fabrics engineered to keep runners and riders cool and dry.

With more cyclists and runners on the road than ever*, it's important to stand out. Scimitar Sports premium sportswear has been designed to enhance visibility, helping minimize the likelihood of accidents occurring.

The new nostalgia trend: it's all in the reference

Scimitar Sports is playing to the millennial love of arcane reference. "We can picture hipsters cycling to Brick Lane's Cereal Killer Café in Teenage Mutant Ninja Turtles cycle jerseys and SpongeBob vests," says Scimitar Sports' marketing manager, Cat Ford.

"In addition to this, the new range would make fantastic training and event wear since it combines advanced technical features with standout designs destined to raise a smile of recognition.

"If you're a cyclist or runner searching for fun, individualistic items of kit, Scimitar Sports' Nickelodeon range is made for you."

"SpongeBob" and "Teenage Mutant Ninja Turtles" cycle jersey features:

* Soft, high-stretch fabric with precision aero cut

* Robust construction

* Sweat wicking, anti-odour and anti-bacterial

* 3 durable cargo pockets (1 zipped valuables pocket)

* Printed neck labels

* Extra soft and stretchy collar and elasticated cuffs

* Available in a wide range of children's sizes, small, medium, large, X large and XX large

* Women's and men's cuts available

* RRP £40.00

"SpongeBob" and "Teenage Mutant Ninja Turtles" run vest features:

* Soft, high-stretch fabric with comfortable racing cut

* Robust construction enables complete freedom of movement

* Sweat wicking, anti-odour and anti-bacterial

* Ergonomic flat lock stitched side panels minimize chafing

* Printed neck labels

* Available in a wide range of children's sizes, small, medium, large, X large and XX large

* Women's and men's cuts available

* RRP £25.00

Scimitar Sports is the UK's leading custom sportswear provider. Scimitar Sports designs and manufactures pro-quality custom sports kits for charities, schools, universities, businesses, the military and more.

Nickelodeon Movies and Paramount Animation's brand-new SpongeBob SquarePants movie, "The SpongeBob Movie: Sponge Out of Water", is released in cinemas everywhere across the UK on Friday 27th March 2015!

* Ian Drake, CEO of British Cycling, commented on twitter: "the appetite we're seeing for cycling in the country is at an all time high", whilst in November 2012, Sir Bradley Wiggins expressed his amazement that cycling had gone from being a slightly eccentric pastime to "cool" in such a short space of time.

Sources: Free-Press-Release, Licensing.biz.
Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon UK, SpongeBob SquarePants and Teenage Mutant Ninja Turtles News and Highlights!