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Sunday, February 15, 2015

Sakar Renews Nickelodeon License, Launches New Dora, SpongeBob and Teenage Mutant Ninja Turtles Toys & Electronics

Original Nickelodeon and Sakar International, Inc. Press Release via PRNewswire:

Sakar Renews Nickelodeon License, Launches New Dora, SpongeBob and Teenage Mutant Ninja Turtles Toys & Electronics

NEW YORK, Feb. 12, 2015 /PRNewswire/ -- TOY FAIR -- Global youth electronics leader Sakar International today announced the renewal and worldwide expansion of its long-standing licensing partnership with Nickelodeon. As part of the deal announced today at the 2015 Toy Fair New York, Sakar will launch new lines of Dora and Friends, SpongeBob SquarePants and Teenage Mutant Ninja Turtles products this spring, all with a totally refreshed design based on the latest character iterations.

"We've had a terrific partnership with Nick over the last five years delivering electronic toys, accessories and more featuring some of the most beloved characters in the industry," said Liza Abrams, VP of licensing for Sakar. "With Dora's new look, the new SpongeBob movie now in theaters and the latest Turtles movie still reaching new audiences, these products are perfectly timed to cater to a whole new generation of Nick fans."

"The combination of Sakar's electronics with our globally popular Dora, Teenage Mutant Ninja Turtles and SpongeBob has led to some of the most in-demand, on-trend items available," said Manuel Torres, Senior Vice President, Global Toys and Publishing, Nickelodeon Consumer Products. "We're incredibly happy to continue this great partnership with Sakar."

Sakar's new Nick lineup includes:

* Dora and Friends clock radio-molded Bluetooth speaker and password journal, projection flashlight, a microscope and flashlight explorer pack and more. Now of school-going age, Dora and her new group friends are sporting an updated look, with seven all-new programming specials set to run through Fall 2016.

A top 10 pre-school show for ages 2-5, Dora and Friends celebrates learning through discovery. With its learning-based, multicultural content, Dora and Friends boasts 71% awareness and 88% purchase interest among moms. The new product launches will be accompanied by exclusive retail initiatives at Target for Spring 2015 and the "Off to Preschool" program at Walmart for Back to School 2015.

* SpongeBob SquarePants earbuds, plush headphones, smartphone and tablet cases and molded karaoke machines. Celebrating the theatrical debut of The SpongeBob Movie: Sponge Out of Water last week, these new products are designed for SpongeBob fans young and old. While the series is the #1 animated show for kids age 2-11, one-third of its audience is comprised of adult fans ages 18-49.

With the SpongeBob movie debut supported with a major retail push at Walmart, Target, Toys 'R Us and Meijer, these new Sakar products will leverage the brand momentum throughout 2015.

* Teenage Mutant Ninja Turtles action cameras, headphones, karaoke boom box and phone cases. Fresh off last summer's Michael Bay epic action adventure, and with a TMNT 2 coming to theaters in Summer 2016, the heroes in a half shell have become the #1 action figures at retail, amassing an 18 percent market share in the boy's toy sector and over $3 billion in global retail sales.

The #1 show on cable for boys ages 2-11, the animated television series has also had a refresh, featuring a smoother, more modern look with advanced CGI-animation graphics. Now in its third season, the fourth installment of this latest iteration debuts this fall.

For more information about Sakar's new line of Nickelodeon products due in-store this Spring and Summer, visit Sakar at Booth #1717 during the 2015 Toy Fair New York going on now through February 17, or visit

About Sakar International

Sakar International, Inc. is a leading provider of consumer electronics and accessories. With a rich heritage of technology innovation since 1977, Sakar has developed a global presence by consistently evolving alongside technology to develop on-trend, cutting-edge products. Sakar licenses over 40 major entertainment brands and has maintained a diverse portfolio of product offerings, including: digital cameras, video recorders, karaoke machines and small appliances, along with audio, tablet, camera, smartphone and computer accessories.

Sakar is the parent company to Vivitar, a full-spectrum consumer tech company specializing in the production of tablets, cameras, camcorders, mobile accessories, and health and wellness products. Sakar is headquartered in Edison, New Jersey, with additional offices in the United Kingdom, Canada, Latin America, Australia, Hong Kong and China.

About Nickelodeon

Nickelodeon, now in its 35th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 20 consecutive years. For more information or artwork, visit Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).

SOURCE Sakar International, Inc.


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