Tuesday, February 24, 2015

Forever 21 and Nickelodeon Collaborate With Designer Mina Kwon For SpongeBob Collection

To celebrate the North American theatrical release of Nickelodeon Movies and Paramount Animation's brand-new SpongeBob SquarePants movie, "The SpongeBob Movie: Sponge Out of Water", fashion retailer Forever 21 and Nickelodeon, the number-one entertainment brand for kids, recently launched a exclusive collection of limited-edition women's, men's and girl's apparel and accessories!

Entitled "Forever 21 x SpongeBob SquarePants", the collection features favorite SpongeBob SquarePants characters including SpongeBob SquarePants, Patrick Star, Squidward Tentacles, Mr. Krabs and Squilliam Fancyson, designed and curated by Korean based artist and illustrator Mina Kwon, in partnership with Nickelodeon, for Forever 21. Mina's cartoon drawings have amassed a global following and her distinct style translates effortlessly with the iconic "SpongeBob SquarePants" characters. Mina also includes her distinctive, street-culture aesthetic in her range by adding playful phrases, such as like "Turn Up" and "Ssup" into the range to the designs.

Forever 21 launched their "Forever 21 x SpongeBob SquarePants" collection at a special launch party at the retailers flagship Times Square location in New York City, on Friday 6th February 2015. The launch party featured character appearances, snacks, DJ, nail art and much more.

The Forever 21 SpongeBob SquarePants x Mina Kwon Collection is now available at select Forever 21 stores across the USA and online on the retailers official website, Forever21.com.

A favorite among celebrities including Pharrell Williams, Mina Kwon's cartoon drawings have racked up an international following due to her distinctive style.

Sources: Forever21.com, StyleBlazer.com, License! Global, WWD.com.
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