Monday, September 22, 2014

A Snowboard Pro Gets a Brand New Bro in Nickelodeon's New Live-Action Buddy-Comedy, "Max & Shred", Premiering 10/6 at 7:30PM (ET/PT) On Nick USA

Nickelodeon, the number-one entertainment brand for kids and families, has announced and confirmed in the following press release, from Business Wire, the exciting news that Nick USA will start to premiere and show Nickelodeon and Breakthrough Entertainment's brand-new live-action buddy-comedy series "Max & Shred" weekdays at 7:30pm (ET/PT) from Monday 6th October 2014! Following the shows US debut, the the Canadian children's television channel YTV will start to air "Max & Shred" from Tuesday 7th October 2014.

"Max & Shred" chronicles the hilarious and unlikely friendship between Max Asher (Jonny Gray), a celebrity snowboarder, and Alvin "Shred" Ackerman (Jake Goodman, "Life with Boys"), a science whiz-kid, who become roommates and instant "bros" when Max moves to Colorado to train for the Winter Cup. The two boys must work to become friends and learn to navigate the trials of teenage life from completely opposite points of view.

Leading up to the shows debut on Nickelodeon USA on 10/6, fans can visit the networks official "Max & Shred" show website, www.nick.com/maxandshred/ to access exclusive sneak peeks, photo galleries, games, quizzes, polls, video content and the Nickelodeon's official message board/forum for the show. Viewers are encouraged to tweet #MaxandShred for all updates and social commentary. The series will be available for download and streaming on iTunes, Amazon, Xbox, Sony, Vudu, Nook, Google and Fios Flex View following the shows US premiere.

Original Nickelodeon Press Release:

A Snowboard Pro Gets a Brand New Bro in Nickelodeon's New Live-Action Buddy-Comedy, Max & Shred, Premiering Monday, Oct. 6 at 7:30 P.M. (ET/PT)

September 22, 2014 12:28 PM Eastern Daylight Time

SANTA MONICA, Calif.--(BUSINESS WIRE)--Nickelodeon, the number-one entertainment brand for kids, and Breakthrough Entertainment debut the live-action, buddy-comedy series Max & Shred on Monday, Oct 6, at 7:30p.m. (ET/PT). The series chronicles the hilarious and unlikely friendship between Max Asher (Jonny Gray), a celebrity snowboarder, and Alvin “Shred” Ackerman (Jake Goodman), a science whiz-kid, who become roommates and instant “bros” when Max moves to Colorado to train for the Winter Cup. The two boys must work to become friends and learn to navigate the trials of teenage life from completely opposite points of view. Max & Shred airs Monday-Friday at 7:30p.m. (ET/PT).



A SNOWBOARD PRO GETS A BRAND NEW BRO IN NICKELODEON'S NEW LIVE-ACTION BUDDY-COMEDY, MAX & SHRED, PREMIERING MONDAY, OCT. 6 AT 7:30P.M. (ET/PT)

This season on Max & Shred, the boys will find themselves in hilarious situations that everyday teens' experience. From liking the same girl to navigating the crazy halls of high school to fighting over who gets a new room, Max and Shred may approach life differently but in the end, they always have each other's back.

Leading up to the Oct. 6 premiere of Max & Shred, fans can visit www.nick.com/maxandshred/ to access exclusive sneak peeks, photo galleries, games, quizzes and video content. Viewers are encouraged to tweet #MaxandShred for all updates and social commentary. The series will be available for download and streaming on iTunes, Amazon, Xbox, Sony, Vudu, Nook, Google and Fios Flex View following the premiere. Max & Shred will air on Canada's YTV beginning Tuesday, Oct. 7.

Max & Shred is created by writing partners Ben MacMillan and Josh Greenbaum whose credits include CW's Swordfighting, CBS's Homeland Insecurity and the Paramount feature film The Mascot. The series is executive produced by George Doty IV who is no stranger to the Nickelodeon family having written and co-executive produced some of the networks biggest hit shows including iCarly, Victorious and the beloved buddy-comedy series Drake & Josh.

About Breakthrough Entertainment

Headquartered in Toronto, Breakthrough Entertainment Inc. (BEI) is a world class studio, being a leading global producer and distributor of acclaimed primetime comedy and drama series, as well as factual entertainment, documentaries, television movies, feature films, family entertainment and children's animation. As one of Canada's largest television production and distribution companies, BEI has licensed programs to major broadcasters in over 200 territories. With a catalogue of over 3000 half-hours of programming, the company handles distribution as well as worldwide pre-sales, co-productions and third-party acquisitions. In addition to its dedicated program development, production and distribution divisions, Breakthrough's digital media division ranks among one of the industry's most respected producers of high quality digital entertainment including ebooks, webisodes and online and mobile games.

About Nickelodeon

Nickelodeon, now in its 35th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 19 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).

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Also, from Kidscreen:
Breakthrough, YTV and Nick intro Max & Shred

Toronto’s Breakthrough Entertainment has teamed up with Nickelodeon and Corus Entertainment’s YTV to bring the new live-action comedy series Max & Shred to North American audiences this October.

The new series (26 x half hours) is currently filming in Toronto, Canada. It's being produced by Breakthrough Entertainment, with financial support from the Shaw Rocket Fund.

The original series will premiere on October 6 on Nickelodeon US, and then in Canada on YTV the next day.

Positioned as an odd couple bromance, Max & Shred follows the friendship of superstar snowboarder Max Asher and scientific whiz-kid Alvin Ackerman. The boys become roommates and eventual friends, navigating the trials of teen life from different realms of the social sphere.

The series is executive produced by George Doty IV (iCarly, Victorious, Drake & Josh, Scooby Doo story editing). Additional executive producers include Breakthrough Entertainment’s Joan Lambur, Ira Levy, Peter Williamson, Nat Abraham and Michael McGuigan.

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