Tuesday, June 17, 2014

Nickelodeon & Viacom Consumer Products Inks Raft Of New Licensing Deals For Key Properties

World Screen, a publication which covers the international media business, is reporting the exciting Nickelodeon News that, as Licensing Expo 2014 kicks off this week in Las Vegas, Nickelodeon & Viacom Consumer Products (NVCP) has signed a raft of new licensing agreements for "Dora the Explorer", "SpongeBob SquarePants" and "Teenage Mutant Ninja Turtles"!

For "Dora the Explorer", NVCP secured new licensees for Nickelodeon Preschool's popular animated preschool series in Northern Europe. In France, Allegre signed up for "Dora Infant", which will result in a number of Dora-themed Tigex and Nuk products, including infant bottles, tableware and pacifiers (dummies), as well as furniture, bath and toiletry items for babies. The bottles, tableware and pacifiers will hit French store shelves at the end of the year, with other products expected to roll out in 2015.

Through a deal with Videojet, "Dora the Explorer" will also be featured on a Nickelodeon-branded kids' tablet, which will become available in France in July 2014. The tablets will include branded cases, apps and games. Additional licensees for Dora include Tactic with a line of games and puzzles slated to launch in the Nordics during the holiday season, and Björna with apparel and home textiles, which will hit retail in the same region during Fall 2014.

"SpongeBob SquarePants" and "Teenage Mutant Ninja Turtles" have landed new Brazilian licensees. "SpongeBob SquarePants" will appear on a collection of flavored milks, desserts and drinkable yogurts from Brasil Foods, as well as on a line of Bola na Rede (Ball in the Net) cookies, wafers and muffins sold by Pandurata. Both brands will be featured on apparel for children and adults that is being launched by Marisa this month. Apparel for toddlers, tweens, teens and adults for SpongeBob and TMNT will also be released by Riachuelo. In addition, Minas Presentes will be rolling out new stationery and gift collections for both properties in time for the new school year in Brazil (Brasil).

Additionally, NVCP have also announced a collaboration with acclaimed London-based designer, Beatrix Ong MBE on a range of luxury "SpongeBob SquarePants" accessories, home wares and a selection of apparel set to appear in retail in Spring/Summer 2015, a collaboration with Monnalisa for a new infants and girls fashion collection featuring Nickelodeon's world-renowned and beloved original animated series (NickToon) "SpongeBob SquarePants", and a UK and Ireland licensing deal with Sixteen South Television for "Lily's Driftwood Bay".
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