Tuesday, June 10, 2014

Nickelodeon UK To Launch "Fruit Shoot Get Your Skills On" In August 2014

Nickelodeon UK, the number one commercial kids TV network in the UK, has announced the exciting news in the following press release that this August sees the launch of "Fruit Shoot Get Your Skills On", a brand-new series featuring super-skilled celebrity guests and musical performances from top UK acts!


Nick UK's all-new magazine-style show will attempt an incredible series of Guinness World Records titles, feature hilarious pranks and showcase the talents of some of the UK's most exceptional kids, as they compete to win a coveted Fruit Shoot Skills Award!

"Fruit Shoot Get Your Skills On" will be presented by the Fruit Shoot Skills Crew, a nine-strong team of skilled professionals who take street skills to the next level as they inspire kids to enjoy physical exercise, learn new skills and get active.

The Fruit Shoot Skills Crew cover a diverse range of disciplines; Drew Hoops is one of the UK's leading basketball freestyling innovators, while BMX flatlander Matti Axel performs remarkable tricks with gravity-defying skills. Urban gymnast Connor Boost brings the action combining acrobatics and free running to push the boundaries of his sport. Triple-threat Stephanie Five-O is master of the board, able to skateboard, snowboard and surf. World-class football freestyler Laura Kicks impresses with her unbelievable ball control. B-Girl Lyra adds style with her incredible talent for break dancing, while Rachael Sparks brings a whole new meaning to skipping, with the ability to jump rope at double speed. B-Girl Issie has a flair for fusing acrobatics with street dance to create inspiring routines. Finally, champion beatboxer MC Zani keeps it altogether with his extraordinary vocal skills. You can find profiles and photos of each member of Nickelodeon's Fruit Shoot Skills Crew in Nick UK's original press release announcing the news below.

Kids will have the opportunity to watch the Fruit Shoot Skills Crew in action and receive expert coaching on how to enhance their own abilities at the UK Fruit Shoot Skills Tour later this summer. Dates and locations will be announced later this month.

Robinsons Fruit Shoot and Nickelodeon have united for another year to launch "Fruit Shoot Get Your Skills On" and assemble the next generation Skills Crew. This year's Crew are on a mission to motivate kids from across the country to get involved and learn new skills. Kids can go to fruitshoot.co.uk to watch inspiring tutorials on how to perform some awesome tricks as the Skills Crew share their expertise with step-by-step video guides.

Original Nickelodeon UK Press Release:

GET SKILLED UP WITH NICKELODEON AND THE NEW FRUIT SHOOT SKILLS CREW

Fruit Shoot Get Your Skills On launches this summer on Nickelodeon with the next generation of the Fruit Shoot Skills Crew

London 10th June 2014 – This August sees the launch of Fruit Shoot Get Your Skills On, a brand new series featuring super-skilled celebrity guests and musical performances from top UK acts. The magazine-style show will attempt an incredible series of GUINNESS WORLD RECORDS™ titles, feature hilarious pranks and showcase the talents of some of the UK’s most exceptional kids, as they compete to win a coveted Fruit Shoot Skills Award. Fruit Shoot Get Your Skills On will be presented by the Fruit Shoot Skills Crew, a nine-strong team of skilled professionals who take street skills to the next level as they inspire kids to enjoy physical exercise, learn new skills and get active.

The Fruit Shoot Skills Crew cover a diverse range of disciplines; Drew Hoops is one of the UK’s leading basketball freestyling innovators, while BMX flatlander Matti Axel performs remarkable tricks with gravity-defying skills. Urban gymnast Connor Boost brings the action combining acrobatics and free running to push the boundaries of his sport. Triple-threat Stephanie Five-O is master of the board, able to skateboard, snowboard and surf. World-class football freestyler Laura Kicks impresses with her unbelievable ball control. B-Girl Lyra adds style with her incredible talent for break dancing, while Rachael Sparks brings a whole new meaning to skipping, with the ability to jump rope at double speed. B-Girl Issie has a flair for fusing acrobatics with street dance to create inspiring routines. Finally, champion beatboxer MC Zani keeps it alltogther with his extraordinary vocal skills.

Kids will have the opportunity to watch the Fruit Shoot Skills Crew in action and receive expert coaching on how to enhance their own abilities at the UK Fruit Shoot Skills Tour later this summer. Dates and locations will be announced later this month.

Robinsons Fruit Shoot and Nickelodeon have united for another year to launch Fruit Shoot Get Your Skills On and assemble the Skills Crew. This year’s Crew are on a mission to motivate kids from across the country to get involved and learn new skills. Kids can go to fruitshoot.co.uk to watch inspiring tutorials on how to perform some awesome tricks as the Skills Crew share their expertise with step-by-step video guides.

Meet The Fruit Shoot Skills Crew: Next Generation

Drew Hoops - Basketball Freestyler

Drew Hoops is one of the UK's best basketball freestylers and has been playing basketball since he was 13 years old. As an accomplished freestyler, Drew has developed some of the most incredible basketball tricks and complex routines currently on the basketball freestyle circuit.

MC Zani - Beatboxer Host

Beatboxer MC Zani is the new host of Fruit Shoot Get Your Skills On. MC Zani won the UK Beatbox Champion title in 2008 and was a World finalist in 2012. Equipped with his supreme beatboxing skills MC Zani can create his very own soundtrack with the power of his voice.

Connor Boost - Urban Gymnast

Connor is the powerhouse of the Crew. As an urban gymnast he combines his incredible acrobatics with his free running skills. Connor is passionate about his discipline and puts his all into every move.

Matti Axel - BMX Flatlander

Matti is a professional Flatland BMXer and Guinness World Records title holder competing in competitions across the world. Flatlanding - the break dance of BMX is all about pushing the boundaries of what's possible on two wheels with perfect balance and fluidity.

Stephanie Five-O - Skateboarder, Surfer & Snowboarder

Stephanie Five-O is the ultimate boarder, having competed internationally she has a talent for skateboarding, surfing and snowboarding. With her all-round boarding expertise new girl Stefani Five-O flies the flag for all daredevil girls who love to try new skills.

B-Girl Issie - Street Dancer Gymnast

Having trained as a gymnast, Issie puts her own stamp on dancing by incorporating twists, jumps and moves that seem physically impossible. Street dancer Issie is also new to the Crew, her ability to perform ten backflips on the spot in less than ten seconds is one of her many impressive tricks.

Laura Kicks - Freestyle Footballer

Laura is one of the most renowned Football Freestylers in the world, she holds several Guinness World Records titles and has competed in European and World Championships from a young age. Laura is also an ambassador for female football freestyle at the F3 - Freestyle Football Federation.

Rachael Sparks - Skipper

New to the Skills Crew, Rachael is the face of skipping in the UK with an unmatched talent that has earned her a Guinness World Records title. Whether Rachael is skipping at double speed, swapping hands or doing the splits, she is a formidable competitor in the global skipping scene.

B-Girl LyraBreak Dancer

Also new to the Crew is Stella McGowan AKA B-Girl Lyra, an expert B-Girl with a unique urban dance style. B-Girl Lyra has been dancing for nine years and has experience with many styles including ballet, gymnastics, modern and contemporary dance.













About Nickelodeon

Available in 14 million homes, Nickelodeon is the place where kids rule and features top shows such as Nickelodeon's Kids' Choice Awards, Sam & Cat, Victorious, SpongeBob SquarePants and iCarly. Launched in 1993, Nickelodeon brings hit international and locally-produced entertainment content to audiences in the UK and Ireland. Viewers can also watch Nickelodeon in high definition through Nickelodeon HD and have the opportunity to catch up with the schedule through Nickelodeon +1. Exclusive games, behind the scenes clips, show information and more are available on nick.co.uk and the dedicated Nick app where viewers can find exclusive content updated daily. Nickelodeon is available on Sky, Virgin, TalkTalk, BT Vision, YouView, VUTV on Freeview and on UPC in the Republic of Ireland.

The Nickelodeon Network brings the best in kids' content to the UK and Ireland with Nickelodeon channels available in over 14 million cable and satellite homes. Having launched in 1993 Nickelodeon UK comprises seven dedicated entertainment channels for kids aged 4-15 and their families, and is a joint venture between Viacom International Media Networks and BSkyB.

About Robinsons Fruit Shoot

Robinsons Fruit Shoot was launched by Britvic in 2000 and is now the number one kids' drinks brand as voted for by kids.1 In line with our Responsibility Deal pledge to reduce calories from our portfolio, Britvic now produces only the No Added Sugar variety of Fruit Shoot in addition to flavoured water Hydro and juicy My5, which contains at least 80% juice with a splash of water and counts as one of your five a day, within Great Britain.

Free from artificial colours and flavours, Robinsons Fruit Shoot features a convenient re-sealable sports cap, for easy-drinking. The Robinsons Fruit Shoot range reflects current consumer preference, which sees the majority of parents purchasing the No Added Sugar options, accounting for 85% of the total Robinsons Fruit Shoot Juice Drink sales.2

Robinsons Fruit Shoot products included in any advertising piece or at the Nickelodeon Skills Tour are from the Robinsons Fruit Shoot No Added Sugar range throughout.

1 Millward Brown, March 2014
2 Nielsen, May 2014

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