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Thursday, July 25, 2013

Viacom International Media Networks UK Talks About The Success Of "Jordan & Perri's Ultimate Block Party"

To celebrate the success of Nick UK and Sky 1 HD's brand new dance-themed reality series "Jordan & Perri's Ultimate Block Party", Blog.Viacom, the official blog of Viacom Inc., who is the parent company of the Nickelodeon brand, has posted a special post by Tessa Tennyson, who is the Communications Director at Viacom International Media Networks UK, Australia, Russia and Central and Eastern Europe, looking at the ways VIMN UK and Nickelodeon UK's Communications Team help make Nick UK's brand new co-produced show with Sky 1 HD a success, including Nickelodeon UK's "Jordan & Perri's Ultimate Block Party" press day event at Lift, a centre for youths in Central London!

Tessa Tennyson also reveals the exciting Nickelodeon UK News in her post that the first series (season) of "Jordan & Perri's Ultimate Block Party" has also been a ratings success for Nick UK, with "Jordan & Perri" launching to solid ratings, with the top performing episode up +38% for kids (+21% for individuals) on the slot average at 8.30am on a Saturday morning!

Catch the eighth and last episode in the current series of "Jordan & Perri's Ultimate Block Party", which will feature the shows presenters, Jordan Banjo and Perri Kiely, of British street dance troupe Diversity fame, helping The Trickers, a group from Kent who are great trickers and flippers but have never incorporated their moves into a dance routine before, which Nickelodeon UK & Ireland and Nickelodeon HD UK will premiere and show on Friday 25th July 2013 at 6.30pm (repeated at 7.30pm on Nick UK's +1 (plus-one) timeshift channel, Nick+1)! Plus, tune in to watch as Perri tries to break the world record for marshmallow eating! Can he do it?:
Nickelodeon UK Launches Co-Commission with Sky 1 HD, Jordan & Perri’s Ultimate Block Party

July 25, 2013 @ 2:16 AM
by Tessa Tennyson, VIMN UK


Back in January, Nickelodeon UK announced the network’s first-ever co-commission with Sky 1 HD (UK's premium entertainment channel), Jordan & Perri’s Ultimate Block Party. Starring dance sensations Jordan Banjo and Perri Kiely from Diversity, and made by Princess Productions, the team behind hit UK show ‘Got To Dance,’ the series follows Jordan and Perri as they travel around the UK surprising groups of kids by helping them throw the ultimate block party for their family and friends. The main attraction – each group of kids will be their party’s own headline act, as Jordan and Perri choreograph them a killer street dance routine.

The communications campaign kicked off with a press day at Lift, a centre for youths in Central London. The show’s stars met with key kids and tween/teen press, plus online platforms took part in an exclusive dance class with Jordan and Perri, followed by a first look at the series and one-on-one interview time with the boys. Also as part of the communications campaign, Jordan and Perri took part in a live Twitter Q&A using the hashtag #jordanandperri with the boys answering hundreds of fan questions to drum up engagement online and drive tune-in.

The show has launched with solid ratings for Nickelodeon UK, with the top performing episode up +38% for kids (+21% for individuals) on the slot average at 8.30am on a Saturday morning. The series is a great example of a UK commission that has local relevance, making the most of UK talent and current trends, and one that also demonstrates our successful collaboration with other broadcasters.

Tags: communications campaigns, Jordan & perri's Ultimate Block Party, Nickelodeon UK, Sky 1 HD