Sunday, April 28, 2013

Zodiak Kids Names New US Master Publishing And Apparel Partners For Nick Jr.'s Preschool Series "Tickety Toc"

The children's entertainment and media news website Kidscreen is reporting the Nick Jr. News that the global book publishing company Scholastic ("Animorphs", "The Magic School Bus", "Wishbone", "Goosebumps") has been named the North American master publishing partner for Zodiak Kids' preschool series "Tickety Toc", which airs on Nick Jr. in the US and on Disney Junior in Canada. The deal was brokered by the brand's US licensing agent, Established Brands, and Canadian licensing agent Studio Licensing on behalf of Zodiak Rights.

The publishing range will include storybooks, board books and story-based sticker books, as well as novelty and eBooks. Products will be available in North America starting next spring (2014) across all channels of distribution. The books will also be preceded by the fall 2013 launch of a Tickety Toc consumer products led by master toy partner Just Play and home entertainment partner Anchor Bay Entertainment.

"Tickety Toc" debuted on Nick Jr. US in September 2012 and has since become the number-one preschool show in its time period:
Zodiak’s Tickety Toc lands Scholastic as master publishing partner

Scholastic has been named North American master publishing partner for Zodiak Kids’ preschool series Tickety Toc, which airs on Nick Jr. in the US and on Disney Junior in Canada.

The publishing range will include storybooks, board books and story-based sticker books, as well as novelty and eBooks. Products will be available in North America starting next spring across all channels of distribution.

The deal was brokered by the brand’s US licensing agent, Established Brands, and Canadian licensing agent Studio Licensing on behalf of Zodiak Rights, and it follows recent North American licensing deals in areas of apparel, décor and games [see article below].

The books will also be preceded by the fall 2013 launch of a Tickety Toc consumer products led by master toy partner Just Play and home entertainment partner Anchor Bay Entertainment.

Tickety Toc debuted on Nick Jr. US in October 2012 and has since been the number-one preschool show in its time period.

Tags: Nick Jr., preschool TV, Publishing, Scholastic, Tickety Toc, Zodiak Kids
Also from Kidscreen:
Tickety Toc adds US apparel partner

Zodiak Kids preschool series Tickety Toc, which airs on Nick Jr. stateside, is building its US licensing program with the appointment of new partners, including Bentex Group as master apparel partner.

Bentex Group will create a range of apparel for preschool boys and girls that includes t-shirts, sets, separates, dresses, fashion tops, outerwear and swim. Apparel will launch in the Fall at mass, mid-tier and online channels. US consumer products will also launch in this Fall led by previously announced master toy partner Just Play and home entertainment partner Anchor Bay Entertainment.

Other US deals recently brokered by Established Brands on behalf of Zodiak were made with Fast Forward (backpacks, handbags, totes, luggage and lunch kits), Royal Accessories (hair accessories, costume jewelry, novelty footwear), Franco Manufacturing (juvenile bedding, bath and beach), Baby Boom (toddler bedding and room décor), and MEGA Brands for both US and Canada (puzzles, including wood, floor, shape and app-tivated puzzles).

Tickety Toc, which debuted on Nick Jr. in October 2012, is a CGI-animated series that follows comedic adventures of twins Tommy and Tallulah and their friends as they race against time to keep the clock ticking.

Tags: Bentex Group, Mega Brands, Nick Jr., preschool TV, Tickety Toc