Friday, September 23, 2011

Spongebob Squarepants Heading To London's Carnaby Street With New T-Shirts

From Licensing.biz, via the Nickelodeon UK Press Office on their official Twitter page (@NickelodeonUKPR):
Spongebob Squarepants heading to Carnaby Street with new tees

Johnny Cupcakes and Nickelodeon join forces for exclusive t-shirt collection.

Spongebob Squarepants, plus retro properties including Cat Dog, Aaahh Real Monsters, Ren & Stimpy, Rocko's Modern Life and Rugrats, will all feature on a new exclusive t-shirt line from Johnny Cupcakes.

The collection will launch in three batches - the first tomorrow on September 24th, with the second and third following on November 5th and December 31st.

The tees will be sold in Johnny Cupcakes' store on Carnaby Street in London, while it will also launch in the US stores in Boston, LA and Hull (MA).

The first instalment will include three limited edition t-shirt designs featuring Spongebob Squarepants, Ren & Stimpy and Aaahh Real Monsters.

To celebrate the launch, Johnny Cupcakes will have giveaways and refreshments at stores on each of the three dates. In the UK, customers who are first in line will receive a goody bag, while there will also be meet and greets with Spongebob Squarepants.

"Nickelodeon and Johnny Cupcakes have cooked up something quite special with this partnership," said Mark Kingston, VP, UK and Australia and pan-European retail development, NCP. "Combining Johnny Cupcakes' iconic designs with the playful and often mischievous Nickelodeon characters has resulted in an incredible range of t-shirts which fans are going to love."

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