Wednesday, January 13, 2021

The Smurfs and Athletes Today Ink New Licensing Pact for India

The Smurfs (IMPS-Lafig Belgium) and Athletes Today are proud to announce a new Licensing partnership for India

Blue and small, standing only three apples tall, the Smurfs value team spirit and loyalty. They might be hard to tell apart at first, however, each Smurf has his or her own particularity.

The little blue characters have been entertaining generations of kids and families all around the planet and this new partnership with Athletes Today will contribute to expand their popularity and bring joy to the fans in India.

Peyo’s beloved characters are set to make a high-profile TV comeback in a brand-new dynamic 3D version. Built on pure Smurf DNA, the new series for girls and boys is taking the charm and wacky comedy of the original to even greater heights, fitting in perfectly with today’s faster-paced world, an explosive package full of adventure and humour for the whole family to enjoy!

The Smurfs New TV series will be broadcasted in India on Nickelodeon and on Free-to-Air Channels.


Quote from The Smurfs :
“It was important for The Smurfs to have an agent in India and we’re thrilled to have Athletes Today on board to maximize the value of The Smurfs brand across a broad range of consumer products that embody the colourful world of The Smurfs.” says Véronique Culliford, President & Founder of IMPS / LAFIG and daughter of Peyo. “This partnership will ensure the introduction of an innovative program of The Smurfs branded products in India.”

Quote from Athletes Today:
“We are truly honored and excited to be representing The Smurfs in India. With the release of new TV series in 2021 we are looking at onboarding licensees across categories such as apparel, back to school, novelty items, etc. “ says Smita Mishra, Managing Director, ATSM.

About Peyo, IMPS (International Merchandising Promotions & Services) & Lafig
IMPS/Lafig , is the official licensors of the little blue-skinned characters ‘The Smurfs’. Over the years, IMPS/Lafig (since 1984) have worked in close collaboration with their agents worldwide to develop successful licensed merchandising programs, retail- and co-branded promotions, publishing activities, broadcasting deals, theme parks, live shows, video games, online games, Smurf music … that have secured the everlasting success of the Smurfs.

IMPS/Lafig is run by Véronique Culliford, the daughter of Pierre Culliford, the creator of the Smurfs, who is better known under his pseudonym Peyo.

About The Smurfs New TV Series:
The Smurfs – A Peyo Productions and Dupuis Audiovisuel production, in collaboration with KIKA, TF1, VRT and RTBF, with the participation of Wallimage (La Wallonie), of Screen Flanders, of BNPPFFF and with the support of the Tax Shelter of the Belgian Government and the participation of the CNC.

52 episodes / 11 minutes / 3D CGI

© Peyo Productions – Dupuis Edition & Audiovisuel – KIKA – VRT – RTBF

About Athletes Today:
Athletes Today is a sports, entertainment & licensing agency where we believe in pushing the boundaries in order to improve the ecosystem. We started the licensing division few months back to foray into character & sports licensing industry with an aim to deliver the authentic licensed merchandise to fans in India.

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