Friday, January 08, 2021

AR Discs Teases Nickelodeon Collaboration

AR Discs has announced that it is collaborating with Nickelodeon!

From the January 2021 issue of Toy World Magazine:

"AR Discs has launched with the aim of breathing new life into the world of hobbies and collectibles. Combining quality augmented reality with the collectability of premium interconnecting discs, the discs will appeal to kids seeking more experience-based play from their swappable toys.

Each AR Disc springs to life thanks to the free app. Users simply hover a smart device over the colourful disc to see much-loved characters come to life in high definition content. AR Discs truly bridge the gap between virtual and physical play; not only can they be collected in an album and traded with friends, the interlocking AR Discs can also be used to create 3D models and spectacular displays.
Having established a global licensing partnership with NBC, the first collection of AR Discs celebrates 25 years of DreamWorks, the studio behind some of the world's most beloved animated feature films. DreamWorks fans can now experience, collect, trade and combine their favourite characters from hit movie franchises such as Shrek, Trolls, How To Train Your Dragon, Kung Fu Panda, Boss Baby, Madagascar, Home, The Croods and Abominable in a new way. Each AR Discis emblazoned with an image of a DreamWorks character and features embedded augmented reality content which comes to life through the free app.

AR Discs has plans to expand its collections across the worlds of entertainment, sports and gaming. 2021 will also see the company bring an educational twist to its products via a partnership with the Ministry of Defence on Army, Navy and RAF collections, as well as an exciting collaboration with Nickelodeon and many other global brands still to be announced."

Not much is currently known about AR Discs' partnership with Nickelodeon. You can find out more about AR Discs at

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