Monday, October 26, 2020

'Ricky Zoom' Season Two to Rev Onto Nick Jr. UK in November 2020

Entertainment One (eOne) is gearing up for the debut of Ricky Zoom season two (52×11 minute episodes) on Nick Jr. UK & Ireland in November 2020!


Ricky Zoom follows the adventures of Ricky, a little red rescue bike, and his loyal Bike Buddies as they zoom around their Wheelford community helping others, trying out new stunts, and learning to stand on their own two wheels.

Meet the Bike Buddies along for the ride:

- Ricky Zoom – A little rescue bike that loves to go fast, Ricky is a loyal friend and natural leader of the Bike Buddies.

- Loop Hoopla – An adventurous dirt bike with a happy-go-lucky attitude, Loop loves having fun and trying crazy new stunts.

- Scootio Wizzbang – Scootio is bright, brainy and never afraid to speak her mind. She loves using her technical genius and gadgets to solve problems.

- DJ Rumbler – DJ has a huge heart and would do anything for his friends. He also has a super toolbox and a robotic arm, so there is nothing he cannot build—or knock down.

Developed by Emmy Award-winning creator Alexander Bar and production house Frog Box, Ricky Zoom highlights the importance of friendship, resourcefulness, community and teamwork. Celebrating differences is one of many zoomtastic themes within the series. The series has been renewed for season two.

Ricky Zoom revved onto Nick Jr. during autumn 2020, where it received a strong debut, being watched by 2.0m to date. The series also raced onto Milkshake! in April 2020, where it has become the number-one show for kids aged 4-6 during its timeslot. The series also airs on Nick Jr. USA.

The growing broadcast exposure will drive awareness for Ricky Zoom as eOne builds up to the consumer products roll-out in autumn which will see additional toys released by master toy partner, Tomy. New toys will include the RC Turbo Tricky Ricky (pictured below), which does real wheelies and boasts the ability to do 360-degree stunt spins. The new toy line is being supported by a heavyweight TV and VOD campaign, targeted social media and digital activations, and targeted influencer campaigns.


The property’s growing popularity was evident in the response to its first app, Welcome to Wheelford, which has been downloaded more than 4 million times globally since its release in August 2019.

Toy World Magazine recently spoke to Katie Rollings, SVP UK Licensing, Hasbro about the company's upcoming plans for the Ricky Zoom brand: "The Ricky Zoom product rollout started earlier this year, in July, and so far, the sales data we're seeing is really strong, bolstered by the great broadcast across Milkshake! and Nick Jr.," said Rollings. "Our plan remains the same as it was the start of the year - a steady rollout, building out the categories as we head into 2021. Towards the end of this year, we'll start to see more on the softlines side, such as nightwear, and other categories will be unveiled from January onwards: publishing, daywear, puzzles and games, wheeled toys and more. We'll be working closely with retailers and licensees to drive those activations where it makes sense. We're pleased with the start Ricky has had; now we need to build on it."

Rollings also talked about the Peppa Pig brand, which came into the Hasbro fold following the toy company acquiring eOne. "With Peppa, it has alreadys been very much an always-on approach. She's always done well for us, and I'm sure she will continue to do so. We've identified new areas with room for growth which will be explored throughout the year, and we're already in discussions with may retailers for 2021 activation plans."

Hasbro also revealed that, now they have iconic eOne properties such as Peppa Pig, rather than burn bridges with the partnerships that eOne made for Peppa Pig prior to the brand, they'll continue to work with licensees, whilst also working on finding new gaps and opportunities in the marketplace to exploit.

For more information on Ricky Zoom, please visit the series website and get up to speed on Facebook, Twitter, and Instagram.



Online at nickjr.co.uk and the Nick Jr. Play app, parents and preschoolers can find lots of videos, games and activities guaranteed to keep their little ones occupied for hours. Parents can also like the official Nick Jr. UK & Ireland Twitter, Facebook and Instagram pages and sign up to the official Nick Jr. Fan Club for the latest Nick Jr. news, highlights, video clips, competitions and more.

More Nick: Nick Jr. UK to Premiere New Preschool Series 'Santiago of the Seas' on Monday 2nd November 2020!

About Nick Jr.

Where every day’s an adventure, Nick Jr. is a top-performing commercial pre-school entertainment brand in cable and satellite homes. Launched in 1999 as the world's first channel dedicated to pre-school children, Nick Jr.’s programming includes beloved shows PAW Patrol, Shimmer and Shine, Nella the Princess Knight and Peppa Pig. Kids and parents can find lots of video clips, games, exclusive activities and downloads featuring their favourite Nick Jr. friends online at nickjr.co.uk and on the Nick Jr. Play app. Viewers also have the opportunity to catch up with the schedule through Nick Jr. +1. Nick Jr. is available on Sky 615, Virgin 715, through BT Vision and TalkTalk channel 318.

About Nickelodeon

The Nickelodeon Network is a top-performing commercial kids’ TV network in the UK and Ireland with Nickelodeon channels available in over 13 million cable and satellite homes. Having launched in 1993 Nickelodeon UK comprises seven dedicated entertainment channels for kids aged 4-15 and their families, and is a joint venture between Viacom International Media Networks and BSkyB.
Originally published: Tuesday, October 06, 2020.
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