Tuesday, February 11, 2020

'44 Cats' Has PAWsome Debut on CCTV 14 in China

Italian content powerhouse Rainbow Group, the production company behind global classics such as the legendary Winx Club saga, recently launched its animated hit 44 Cats on CCTV 14 China, and ratings have already established it as a leading show on the channel!


Premiering on CCTV 14 China on Tuesday 4th February 2020, 44 Cats has been airing daily on China’s major kids content channel. The 52 x 13’ CG-animated preschool series follows the daily adventures of Lampo, Milady, Pilou, and Meatball – four adorable kittens living in lovely Granny Pina’s house and playing their songs as a music band named The Buffycats. Always ready to help their friends finding creative solutions to any kind of problem, the Buffycats are conquering broadcasters across the globe thanks to their cuteness and universal attributes, their stories dealing with central themes such as tolerance, diversity and altruism, and their unique way of combining positive values, action and comedy in a sophisticated CGI production. Distinctive feature of the show is the wonderful music score, made up of original songs from the Italian tradition, developed and sung by the famous children choir of the Antoniano Bologna.

“We are really proud that 44 Cats has reached the Chinese audience with its positive values and entertaining adventures“, commented Iginio Straffi, CEO of Rainbow and creator of the series. “We are confident that the audience will appreciate the passion and dedication we put in this show”.

44 Cats keeps growing meowtifully, and on the licensing and consumer products landscape the brand is gaining rising popularity across the world. Guangzhou Art-land Holding Co. Ltd. is consumer product agent for the brand in Mainland China, Taiwan and Hong Kong.

Rainbow’s explosive mix of music and comedy is ready to charm the Chinese audience, while a second, enthralling season of the best loved cat friends team on screen is already in production.

In addition to CCTV14, 44 Cats airs on many Nickelodeon and Nick Jr. channels around the world.

44 Cats is inspired by the very popular Italian kids song "44 Gatti", which, in 1968, won the 10th edition of the Zecchino d'Oro and has since entered the collective imagination of Italians.

44 Cats is the first Rainbow Group production jointly developed with Bardel Entertainment, the Canadian animation studio it acquired in 2015, and jointly produced in collaboration with Antoniano Bologna and Rai Ragazzi, and combines great music and edutainment with high quality animation. The series also marks Rainbow’s (Winx Club, Regal Academy, Club 57, Mia and me, Maggie & Bianca Fashion Friends) inaugural foray into preschool programming.

44 Gatti become the most watched Italian-produced cartoon of 2018 when it debuted on Rai Yoyo on Monday 12th November 2018, recording record ratings of 527,000 viewers and a 2.71% audience share, helping Rai Yoyo to continue to be the most watched children's channel in Italy! Since its debut, 44 Gatti has also held the record for the highest viewing share amongst children aged 4-7 years, reaching 16% and an average audience of 350,000 viewers in the 19.15 timeslot.

Visit the official 44 Cats show website at 44cats.tv to find out more about the show and its musical stars, as well as watch exclusive video clips, play pawesome games and download purr-tastic activities!

More Nick: Rainbow's '44 Cats' Renewed for Season Two!

Sources: Licensing International, The Toy Book.
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