Friday, January 10, 2020

VNCP's Andrea Fasulo to Take Part in Two Panels at NRF 2020 Vision: Retail’s Big Show

The National Retail Federation (NRF) has announced that Andrea Fasulo, the Global Head of Retail Marketing Viacom Nickelodeon Consumer Products (VNCP) will be taking part in two panels at NRF 2020 Vision: Retail’s Big Show!


Retail’s BIG Show, or the NRF Annual Convention & EXPO, is the flagship industry event of the National Retail Federation (NRF). The annual event is held over three days in New York City. This year's convention & expo will take place at the Javits Center between Sunday, January 12 - Tuesday, January 14, 2020. For more information about Retail’s Big Show, visit https://nrfbigshow.nrf.com.

Below are the NRF2020 panels that Fasulo will be taking part in:

Brick-and-mortar 2.0: Making every customer count
Date: Sunday, January 12
Time: 11:00am - 11:30am
Location: The FQ Lounge

Online shopping has fundamentally changed the rules of retail. But, one rule that will never change is that the customer always comes first. Real brick-and-mortar stores provide the opportunity to deepen the customer’s relationship with a brand. Hear how leaders in the industry are focusing on the physical shopping experience to engage a wider audience.

The FQ Lounge is open to NRF members, all retailers, and members of the press. Please note that all attendees must have a conference badge.

Panellists:

- Andrea Fasulo Global Head of Retail Marketing Viacom Nickelodeon Consumer Products
- Kirsten Kuhlmann President and CEO Cliff Consulting
- JoAnn Martin VP, Industry Strategy and Market Development JDA Software
- Parinda Muley VP, Innovation and Business Development Macy's

Creating influencer marketing strategies with Supermodel Coco Rocha, TechStyle Fashion Group and Viacom Nickelodeon
Date: Monday, January 13
Time: 2:45pm – 3:15pm
Location: Medallia Stage, Hall E, Level 1
Featured Session

Influencer marketing has evolved into a legitimate sales channel for retail brands looking to form authentic connections with consumers. With shoppable posts launched on Instagram and Pinterest and the proliferation of video in YouTube's Stories, brands have even more ways to increase sales and engagement via influencers. This conversation will also explore authenticity, the importance of video, how data and benchmarking are being utilized, if and where micro influencers fit in, and trends our experts see unfolding.

- Andrea Fasulo, Global Head of Retail Marketing, Viacom Nickelodeon Consumer Products
- Laura Joukovski, President of Global Fashion Brands, TechStyle Fashion Group
- Coco Rocha, Supermodel, Entrepreneur and Owner, NOMAD MGMT
- Frank Weil, Chief Customer Officer, KWI

About Andrea Fasulo
Global Head of Retail Marketing
Viacom Nickelodeon Consumer Products


Andrea Fasulo is the Global Head of Retail Marketing and Home Entertainment for Viacom Nickelodeon Consumer Products (VNCP). In this role, Andrea leads three distinct areas: integrated marketing efforts for consumers across the US retail landscape; trade marketing, including producing large-scale B2B events at trade shows, presentations, sponsorships and media campaigns; and management of the global Home Entertainment business. Across all three parts of the business, Andrea and her team are tasked with driving top line growth, generating incremental consumer products volume and expanding brand equity and market share for VNCP.

More Nick: 2020 on Nickelodeon: New Shows, Specials, Events, Movies, Episodes, and More!

H/T: Retail TouchPoints; Additional source: Wikipedia.
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