Tuesday, January 14, 2020

Nickelodeon India's 'Motu Patlu' Most Watched Kids Show in India During Christmas Holidays

Kids' channels achieve highest viewership in BARC week 53 amid Christmas vacation

The most-watched show was by Nickelodeon’s Motu Patlu


MUMBAI: Amid Christmas vacation, kids' channels viewership in India reached a new peak during week 53 (2019) with over 25 million viewing minutes, the Broadcasting Audience Research Council of India (BARC) reported.

The most liked and watched show by kids this vacation was Nickelodeon's hit Motu Patlu. It received at least 95 million viewing minutes. Motu Patlu was followed by Doraemon, a Hungama cartoon series, at second position with 57 million viewing minutes.

Motu Patlu is a classic Indian animated series on the same lines as Laurel and Hardy. The show follows Motu and Patlu, two best friends who live Furfuri who constantly run into trouble thanks to Motu’s awkward actions, and subsequently chased by a police officer before eventually getting out of it with the help of his friends. The show is one of Nickelodeon India's most watched shows, with the series reportedly garnering more than 3 million views on WowKidz, Cosmos Mayas’ and YouTube India in 2018. Interestingly, show is geo-blocked on YouTube.

Whereas Sony Yay!’s Honey Bunny Ka Jholmaal and Hungama’s Shinchan bagged third and fourth positions in the most-watch kids shows during vacation respectively. Both shows have received at least 53 million viewing minutes.

Within the top five shows binged watched by the kids, Oggy And The Cockraches, which is placed on the fifth spot, has received 49 million viewing minutes.

BARC in week 53 report said that Nickelodeon has topped the channel with 188425 weekly impressions, followed by Pogo TV with 103183 weekly impressions.

The news comes after another big year for Motu Patlu: The duo were inducted into the Madame Tussauds waxwork museum in New Delhi, did a bit of yoga with Prime Minister Narendra Modi, and became a hit in China. The series also recently added another feather to its cap by winning the ‘Best Animation – Jury’ award at the prestigious Dada Saheb Phalke Film Festival, and was named by Google as the ninth most searched for television show globally by fans in 2019 (only one of two Indian television series to make the list).

Motu Patlu made its debut on Nick India on 16th October 2012, and has since become one of the most popular cartoons in India. The series is produced by Maya Digital Studios and Cosmos Entertainment, produced by Deepa Sahi and Anish JS Mehta, and directed by Suhas Kadav, with Sandesh Shandilya serving as the show's theme song composer. The theme song "Motu Aur Patlu Ki Jodi" is sung by Sukhwinder Singh. The success of Motu Patlu has spawned a spin-off series, Inspector Chingum, which is available on Amazon Prime Video.

From AnimationXpress:

Nickelodeon forays into BARC’s ‘Top 10 Channels’ in all categories

As per BARC reports, during the last week (53) of 2019, kids’ channels viewership reached a new peak with over 25 million viewing minutes!

Among all, Nickelodeon reigned the charts of not only ‘Top 5 Channels’ and ‘Top 5 Programmes’ in Kids categories, but also gained a position among ‘Top 10 Channels’ in all categories. It was the only kids channel to foray into the list.

BARC in week 53 report said that Nickelodeon has topped the channel with 188425 weekly impressions, followed by Pogo TV with 103183 weekly impressions.

Nick was followed by POGO, Disney channel, Sony YAY! and Sonic in the kids channels category. Among the ‘Top 5 Programmes’, Nickelodeon reigns with Motu Patlu in the top three slots while Pogo’s Chhota Bheem and Nickelodeon’s Rudra takes the other two. Motu Patlu has received at least 95 million viewing minutes followed by Doraemon at second position with 57 million viewing minutes during vacation.

Sony Yay!’s Honey Bunny Ka Jholmaal and Hungama’s Shinchan bagged third and fourth positions in the most-watched kids shows during vacation respectively. Both shows have received at least 53 million viewing minutes.

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More Nick: Nick India Announces Nickelodeon Kids' Choice Awards 2019 India Nominations!

Originally published: Sunday, January 12, 2020.

Original source: Indian Television Dot Com.
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