Wednesday, November 13, 2019

JoJo Siwa, PAW Patrol, Baby Shark, Peppa Pig and Power Rangers Receive Nominations In 2020 Toy Of The Year Awards

The Toy Association has announced the exciting news that JoJo Siwa, Power Rangers Beast Morphers, PAW Patrol, Peppa Pig, Baby Shark and Ryan's World have each received nominations in the prestigious 2020 Toy of the Year (TOTY) Awards!

Known as the "Oscars" of the toy industry, the TOTY Awards program recognizes the top playthings on the market – from STEM/STEAM and innovative toys to dolls, action figures, creative toys, and more. The program is also a vital fundraiser for The Toy Foundation, which annually delivers toys to millions of children in need.

Finalists were announced on Monday, November 11, 2019 by a group of well-known online influencers who serve as TOTY ambassadors. Between now and January 5, 2020 play-lovers of all ages can visit to vote for their favorite playthings in each of the 16 categories, browse toys, download shopping lists for the holidays, and enter for a chance to win one of 16 toy prize packages.

"From an extraordinary field of nominees carefully reviewed by expert judges, this year's TOTY finalists truly represent our members' ability to bring fun, laughter, discovery, and learning to kids across America and around the world," said Steve Pasierb, president & CEO of The Toy Association. "We are proud to unveil these playthings in advance of the holiday season and celebrate the toy community's enduring ability to inspire generations of play. Everyone is encouraged to cast their votes at and help decide the winners!"

Winners in each category, as well as the coveted overall Toy of the Year winner and the People's Choice winner (based solely on consumer votes), will be announced at the TOTY Awards gala on Friday, February 21, 2020 at the Ziegfeld Ballroom in New York City. The celebration will kick off Toy Fair New York (February 22-25, 2020 at the Jacob K. Javits Center) and include the induction of three trailblazers into the esteemed Toy Industry Hall of Fame.

Below is a list of awards that Nickelodeon (including acquired properties) have been nominated for in the 2020 Toy of the Year (TOTY) Awards. A full list of TOTY Awards 2019 nominations can be found at Congratulations and good luck to Nickelodeon and everyone who has been nominated for a 2020 TOTY Award!


Character or property that has had success spreading its brand through the development and merchandising of products developed from the intellectual property

  • Baby Shark by Pinkfong
  • Barbie 60th Anniversary Program by Mattel, Inc.
  • JoJo Siwa by Nickelodeon
  • Marvel Avengers Endgame by Disney / Marvel Licensing
  • PAW Patrol Mighty Pups Super PAWs by Spin Master / Nickelodeon
  • Pokémon by The Pokémon Company International
  • Ryan's World by
  • Toy Story 4 by The Walt Disney Company


Toys that represent a person or fictional character intended for active, imaginative and narrative-based play

  • Bakugan Dragonoid Maximus Transforming Figure by Spin Master
  • Disney Pixar Toy Story Basic Figures by Mattel, Inc.
  • Heroes of Goo Jit Zu by Moose Toys
  • Jurassic World Destroy 'N Devour™ Indominus Rex by Mattel, Inc.
  • Marvel Legends Series by Hasbro, Inc.
  • My Hero Academia Katsuki Bakugo Action Figure by McFarlane Toys
  • Power Rangers Beast Morphers Beast-X Ultrazord Figure by Hasbro, Inc.


Toys that are made of fabric and stuffed with cotton or similar filling, including toys with interactive or electronic features Cutetitos by Basic Fun!

  • Dolce Safari Adventure by Magformers/DOLCE
  • Little Live Scruff-A-Luvs Real Rescue Electronic Pet by Moose Toys
  • Pinkfong Baby Shark Song Puppets with Tempo Control by WowWee
  • Pomsies Lumies by Skyrocket Toys
  • Shimmer Stars by KD Group
  • ZURU Rainbocorns Ultimate Sequin Surprise Series 2 by ZURU


Toys that are developed for ages 3-5

  • Demo Duke by Spin Master
  • Coding Critters by Learning Resources®
  • Kid Trax Rideamals Unicorn by Pacific Cycle
  • Kindi Kids by Moose Toys
  • Myla the Magical Unicorn™ by VTech®
  • Peppa Pig's Magical Parade Floats by Jazwares
  • Wild Ones™ by Razor USA

The finalists were selected from 633 nominees submitted by 236 companies. Eighteen judges, including toy and play experts, retailers, academics, and journalists, reviewed and ranked the products in categories relevant to their areas of expertise. The judges then participated in a discussion to determine the finalists in each category. They considered each product's creativity, design, play value, and marketing.

The TOTY Awards gala is open only to toy industry professionals. Tickets for the event will be available for purchase on December 2; all TOTY proceeds are donated to The Toy Foundation, which partners with generous toy companies throughout the year to bring brand-new toys to children who are sick, at-risk, in foster care, impoverished, or otherwise in need.

About The Toy Association / /
Founded in 1916, The Toy Association™, Inc. is the not-for-profit trade association representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages. The Toy Association leads the health and growth of the U.S. toy industry, which has an annual U.S. economic impact of $110.9 billion, and its 1,000+ members drive the annual $28 billion U.S. domestic toy market. The Toy Association serves as the industry's voice on the developmental benefits of play, and promotes play's positive impact on childhood development to consumers and media. The organization has a long history of leadership in toy safety, having helped develop the first comprehensive toy safety standard more than 40 years ago, and remains committed to working with medical experts, government, consumers, and industry on ongoing programs to ensure safe and fun play.

As a global leader, The Toy Association produces the world-renowned North American International Toy Fair and Fall Toy Preview; advocates on behalf of members around the world; sustains the Canadian Toy Association; acts as secretariat for the International Council of Toy Industries and International Toy Industry CEO Roundtable; and chairs the committee that reviews and revises America's widely emulated ASTM F963 toy safety standard.

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