Thursday, November 28, 2019

'44 Cats' Expands Licensing Program in North America

44 Cats, produced by Rainbow Group and airing on Nickelodeon channels globally, is expanding its publishing program in North America with board books, storybooks and early readers from HarperCollins Children's Books! This brand licensing deal was brokered by The Joester Loria Group and Branding Stream for the USA and Canada respectively.


HarperCollins Publishers, one of the largest consumer book publishers in the world, is adding 44 Cats to their impressive portfolio of the top children’s brands. HarperCollins will release 44 Cats: Meet the Cats featuring the Buffycats - Lampo, Milady, Pilou and Meatball – the lead characters in 44 Cats, in March 2020.

The 44 Cats television series debuted in the United States on June 10th, on Nickelodeon and is in frequent rotation on Nickelodeon, Nick Jr. and Nicktoons. Daily Canadian broadcasts launched on Yoopa (French-speaking) and on Treehouse with weekday airings and on YTV during weekends (English-speaking).

“We are very excited to be partnering with Rainbow for a robust publishing program that we hope will entertain and delight 44 Cats fans everywhere. These cats are poised for success in our tried and true formats for preschoolers. The power of the 44 Cats brand grows stronger by the day and the character’s global appeal will be sure to keep these cats in homes (and stores) for a long time,” said Alexandra West, Associate Editor for HarperCollins Children’s Books.

In addition, 44 Cats is partnering with Zak Designs, a global leader in licensed dinnerware, drinkware and on-the-go-beverageware for licensed products. Like the publishing deal, this brand licensing deal was also brokered by The Joester Loria Group and Branding Stream.

The series made its world debut on Rai Yoyo in Italy (locally titled 44 Gatti) in November 2018 and is enjoying tremendous popularity throughout the world, with a second series already in production. The 52 x 13’ series is an explosive mix of music and cuteness that deals with edutainment themes such as tolerance, diversity and altruism, combining positive values, action and comedy in a sophisticated CGI production. The show, which appeals to preschoolers and children aged 4 – 7, follows the adventures of Lampo, Milady, Pilou, and Meatball - four adorable kittens who are part of a music band named The Buffycats - helping others and always finding creative solutions to everyday hitches.

44 Cat’s brand licensing programs are managed by The Joester Loria Group in the United States and Branding Streams in Canada.

The series is produced by Rainbow in collaboration with Antoniano Bologna and Rai Ragazzi.

44 Cats has just been awarded the Golden Dolphin for Best Animated Series in the overseas category at the Cyber Sousa Competition as part of the 12th edition of Xiamen International Animation Festival, China’s most influential festival for animation and comics. The XIAF is supported by ASIFA (Association Internationale du Film d’Animation) and ASIFA-CHINA, and promotes the development of the animation industry, comics and video games boosting information technology’s application and international exchange. The award is a further recognition for the whole team at Rainbow, already working on a second 52 x 13’ season and delivering a top quality show that is quickly growing into a preschool classic.

Sources: License Global, Licensing Magazine.

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