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Tuesday, October 08, 2019

Viacom Launches Noggin and Paramount Plus on Amazon Prime Video in Mexico

Viacom Launches Noggin and Paramount Plus on Amazon Prime Video in Mexico

Continuing Paramount’s immersion in the world of subscription video-on-demand (SVOD), Viacom International Media Networks (VIMN) has confirmed a agreement to add two SVOD services – Nickelodeon's Noggin and Paramount Plus – to Amazon Prime Video’s lineup in Mexico!

The move comes as, in a separate announcement, Paramount Channel Latin America (Latinoamerica) confirmed on Tuesday that its first original series commission, teen sci-fi thriller Dani Who? will bow its pilot episode on Amazon Prime Video on Friday, November 8, 2019.

The VIMN-Amazon deal will see Viacom finding a powerful Over-the-Top (OTT) outlet in Mexico, currently the most vibrant of SVOD markets in Latin America. VIMN originally launched Noggin, Nick Jr.'s video-subscription service for preschoolers, in Mexico on Claro Video in September 2017.

“We are thrilled to be able to offer Paramount Plus and Noggin through Prime Video Channels in Mexico,” said Rita Herring, Senior Vice President (SVP) of content distribution for Viacom International Media Networks Americas. “Both of these premium services offer extensive, curated content for the whole family and are a perfect complement to the Prime Video Channels service.”

Launching in 2016 in Latin America, and now with 1.5 million household subscribers in the region, Noggin, priced at Pesos49 ($2.5) a month, Noggin features some of the most popular pre-school programming in international such as PAW Patrol, Nella the Princess Knight (Nella, Una Princesa Valiente), Blaze and the Monster Machines (Blaze y los Monster Machines), Dora the Explorer (Dora la Exploradora), Rainbow Rangers, Kids' Planet (Planeta de niños) and Canticos.

For a monthly fee of Pesos 79 ($4), Paramount Plus subscribers will receive international flagship series such as The Handmaids’ Tale and Killing Eve, and 2,000 episodes of multiple titles and genres across Viacom’s Nickelodeon, MTV, Comedy Central and Paramount Channel brands including Acapulco Shore, De Ferias Com O Ex Brasil, Jersey Shore, Catfish, dozens of Latin American stand-up comedy episodes, Latin America, Brazil and UK versions of Are You The One? and Just Tattoo Of Us.

Paramount Plus features hundreds of episodes of iconic Nickelodeon programs such as SpongeBob SquarePants (Bob Esponja), Teenage Mutant Ninja Turtles (Tartarugas Ninja), Hey Arnold! (Oye Arnold!), and The Fairly OddParents (Los Padrinos Mágicos).

Produced by Viacom International Studios and Mexican powerhouse Argos Comunicación, 10-part Dani Who? is set in a ‘90s Mexican village as one girl disappears. Her disparate classmates react, and bond together to discover they have special abilities and are being watched over by a mysterious corporation.

“We’ve worked on the development of this story for a long time, on every detail to recreate ‘90s Mexico. The series begins with a fascinating premise and builds in suspense and mystery which we’re sure will have everybody trapped from the first episode,” said Tiago Worcman, VIMN SVP and music and entertainment brand head.

“Prime Video is the perfect streaming place for this sci-fi thriller,” added Pablo Iacovello, head of content, Latin America, Amazon Prime Video. Dani Who? has an astonishing script, and on-the-rise Mexican cast, a fascinating story and performances which will keep viewers on the edge of their seats.”

More Nick: Viacom International Studios Americas to Produce 'Planeta Marcia', a New Out-Of-This World Scripted Series for Nickelodeon!

Original source: Variety.
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