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Sunday, October 20, 2019

Lysol Partners with Nickelodeon for 'Slime School', An Interactive Online Curriculum That Encourages Healthy Habits at School and at Home

Every year 60 million school days are missed by children nationwide due to preventable illnesses like cold and flu, taking away the wonder of learning and lasting experiences they gain in the classroom. To help ensure that children are engaging in the classroom to learn, grow and thrive, Lysol® has officially announced that it is building on its commitment to promoting healthy habits by partnering with Nickelodeon to expand the Lysol Healthy Habits program and introduce "Slime School," an interactive online curriculum that encourages healthy habits at school and at home!

The new "Slime School" will include redesigned lesson plans, animated videos promoting healthy behaviors, and age-appropriate printables for teachers and parents to use with kids. Developed in partnership with the National Education Association (NEA) and National Parent Teacher Association (PTA), with messaging support from the Center for Disease Control and Prevention (CDC), the Lysol Healthy Habits program includes 30 interactive and downloadable activities and lesson plans for teachers and parents of children grades K-5, to help them build illness-prevention habits.

As part of the initiative, actor, singer and dancer Alyson Stoner (Drake & Josh, Step Up 3) went undercover as The Substitute to teach kids Lysol Healthy Habits:

"Our "Here for Healthy Schools" program has been made even better! By teaming up with Nickelodeon to create the Slime School, we’re making teaching healthy habits and helping prevent the spread of germs even more exciting. Watch fun videos and teach children through interactive lessons where germs live, and the simple steps children can take to help avoid illness -- so they can replace sick days with Slime Days!"

Lysol has also announced the launch of the 'Here for Healthy Schools' campaign to introduce its mission: curbing the spread of illness in classrooms. To emphasize the importance of preventing the spread of germs and illness and the perpetual abundance of illness-related absenteeism, Lysol is partnering with Sarah Michelle Gellar, actor (best known for her role in Buffy the Vampire Slayer), entrepreneur and mother of two school-aged children, who understands first-hand the importance of keeping children healthy and in school.

"Growing up with a mother who was a teacher, and now with two school-aged children of my own, I've seen the importance of keeping students healthy so that they can be present in the classroom for valuable lessons and to create lasting friendships," said Sarah Michelle Gellar. "I am proud to partner with Lysol, a brand committed to helping protect children from illness and keeping schools healthy."

In support of its mission, this school year Lysol is expanding its partnership with Kinsa, maker of the first FDA-cleared smart thermometer, with a $1.5 million investment to provide smart thermometers to 1,300 schools across the country. Kinsa smart thermometers and the connected mobile app give nurses a dedicated platform to help parents anonymously understand which illnesses are circulating through schools and the ability to post messages so that teachers and parents can track symptoms and illnesses among students in real time and guide them through next steps.

"At Lysol, we aim to help educate and inform parents and schools so that they can work to reduce the rate of illness in classrooms," said Ferran Rousaud, Marketing Director, Lysol. "The impact of sick days is wide-ranging for both parents and students, and we are proud to continue our efforts to prevent sick days and promote healthy habits among children."

To ensure teachers have the supplies they need in the classroom to combat harmful germs, Lysol is also continuing its partnership with Box Tops for Education – through which it has donated more than $2.5 million to-date to schools across the country over the past three years – and will continue to serve as a sponsor of the WebMD Cold & Flu Map, which helps parents and schools keep their finger on the pulse of cold and flu activity nationwide.

For more information on the Lysol mission and the Healthy Habits Program, visit

From MediaPost:

Lysol Enrolls In Nickelodeon's 'Slime School'

Lysol is partnering with Nickelodeon to launch what they call the first-to-market content series —“Slime School” — aimed at keeping students healthy.

Each original animated video, showcasing key healthy habits for the classroom, is paired with age-appropriate printables for teachers and parents to reinforce the lesson.

There is also a printable diploma for "graduates."

The experience kicks off with a promotional social video modeled after Nickelodeon’s series "The Substitute," starring actress Alyson Stoner.

Zenith, serving as Lysol's media AOR, created the holistic strategy to drive awareness and engagement for Lysol’s broader “Healthy Habit” initiative, which is aimed at reducing illness.

The Publicis-owned shop brought together Lysol's parent company Reckitt Benckiser and the kid-oriented network for this school-year-long initiative. Nickelodeon’s reach and ability to scale across digital and social further solidified it as the right partner, says Kim Iadevaia, executive vice president/content, Zenith.

Nickelodeon's "creative lens" helps make "an educational experience fun for parents, teachers and kids,” says Iadevaia.

The effort has expanded beyond initial intentions. Originally, Zenith's content team proposed a single event, which "quickly turned into something more far-reaching, encompassing a total audience versus simply those who attend an event," she says.

Connecting the project digitally "drives the most impact to connect Lysol to the effort to stop the spread of germs and illness in the classroom," explains Iadevaia.

More on the program can be found here.


More Nick: Nickelodeon Embarks on New Direction with its Biggest, Most Wide-Ranging Content Slate Ever!

Originally published: Monday, October 07, 2019.
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