Nickelodeon celebrates Independence Day with a heart-warming initiative 'Mera Wala India'
The campaign witnessed children across schools conducting a REVERSE MARCH
MUMBAI: This Independence Day, Nickelodeon India will address the challenges India is facing despite of being in the 73rd year of Independence through the channel's innovative campaign – ‘Mera Wala India’.
Taking a cue from what the ideal India should be from a kid’s point of view, the channel brings alive the sentiment and a child’s version of an ideal independent country.
Independence Day is celebrated in grandeur every year with ceremonies across the country as well as celebrations in all schools. Nickelodeon, India’s leading kids’ entertainment channel has always ensured to celebrate every occasion with a twist reinforcing the significance every festival by reinventing its true meaning.
As a part of the initiative, the campaign witnessed children across schools conducting a REVERSE MARCH taking up issues like water conservation, safety, cleanliness, education for all and stereotyping despite of being in the 73rd year of Independence.
Shiva, one of the most popular Nickelodeon characters, lead the reverse march across cities encouraging positive behavioural change amongst kids. With the help of its digital and social media reach, the campaign also aims to encourage children, urging them to express their version of ‘Mera Wala India’ and take a pledge to extend this positive change towards the society not only amongst the kids but also amongst adults.
From Exchange4media:
TV channels curate special programme line-ups for Independence Day
From shows on border visits, to movies with patriotic flavour, channels across genres are set to keep viewers occupied through the day
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Nickelodeon
Nickelodeon will celebrate I-day with the best of Nicktoon Ninja Hattori. The channel has promised a binge-worthy line-up with ‘Jai Ho With Ninja Hattori’.
[...]
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Original source: Indian Television Dot Com.
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