Tuesday, July 09, 2019

Paramount Pictures and the London Resort Reignite Partnership


Hollywood joins BBC Studios and ITV Studios in star studded line-up for London theme park resort

The London Resort, a global destination theme park, due to open in 2024, has announced that it has entered into a new partnership with Paramount Pictures. The studio joins BBC Studios and ITV Studios, contributing from among their outstanding range of Intellectual Property. The movie studio is home to some of the world’s most iconic films including The Godfather, The Italian Job, the Mission: Impossible franchise and, post-apocalyptic hit, A Quiet Place, and will be working with The London Resort to create a range of awe-inspiring experiences.

Although unconfirmed, however, as Paramount Pictures serves as a production partner and distributor for Nickelodeon Movies, the arm of Nickelodeon that produces theatrical films, and that Nickelodeon and Paramount are both owned by Viacom, it's entirely possible that the partnership will see attractions based on hit Nickelodeon films, such as The Rugrats Movie, The SpongeBob Movie, Harriet The Spy, Good Burger, and Teenage Mutant Ninja Turtles.

PY Gerbeau, newly appointed Chief Executive of London Resort Company Holdings (LRCH) said: “The new partnership with Paramount is fantastic news for everyone. Now the best of Hollywood will be joining the best of British from BBC Studios and ITV Studios, to create amazing and unique experiences for the whole family.

“I am delighted to join The London Resort and to play my part in helping to create a world-class destination to rival all others. Central to that strategy is to partner with the best brands from across TV, film, music and entertainment. Having Paramount on board is a major step towards realising that ambition.”

Kevin Suh, President of Themed Entertainment and Consumer Products for Paramount Pictures said: “The London Resort represents a truly global resort opportunity and we’re delighted to be playing our part in bringing iconic movies to life in truly immersive experiences and rides. We’re also delighted, as the most iconic studio in Hollywood, to be sharing our unparalleled catalogue of instantly recognisable films and characters.”

The London Resort has pursued a strategy of working with individual partners to create a range of world leading experiences – all under one roof. The new deal will see Paramount join BBC Studios and ITV Studios, which has licensed its kids brands, in being part of one of the most visited tourist attractions in Europe.

The London Resort is set over 535 acres – the equivalent of 136 Wembley Stadiums. Three times larger than other UK parks, it will have 200 acres dedicated to rides and experiences and a bespoke entertainment district devoted to a full-suite of hospitality experiences including the provision of thousands of hotel rooms.

Millions of pounds have already been invested in The London Resort which will be one of the largest construction projects across Europe. Situated just 17 minutes from London, on the Swanscombe Peninsula, Kent, the resort will create thousands of jobs and once open will be a major regional contributor to the UK economy.

Renowned international entrepreneur and leisure industry executive PY Gerbeau joined The London Resort as Chief Executive in June 2019. He brings a vast wealth of experience from across the tourism, retail, sport, entertainment and real estate industries, including roles as co-founder and CEO of the largest and best performing leisure investment vehicle, X-Leisure, He also successfully turned around the fortunes of both Euro Disney and the Millennium Dome.

Paramount previously planned to be a part of the London Resort's 2020 launch, but that deal for a Universal Studios-style park, then dubbed "London Paramount", was put on hold while the theme park pushed back its open date to 2024.

More Nick: First-Look At Nickelodeon's New Family Entertainment Centre At intu Lakeside; Opening Autumn 2019!

H/T: License Global.
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