Tuesday, June 25, 2019

Octopus and Nickelodeon Italy Collaborate on SpongeBob Capsule Collection

Octopus presents the new capsule collection “IT’S NOT ABOUT WINNING, IT’A ABOUT FUN” to celebrate 20 years of SpongeBob!


Italy - Octopus Brand has announced “It’s not about winning, it’s about fun”, a brand-new capsule collection featuring apparel inspired by Nickelodeon's beloved animated series and character SpongeBob SquarePants, in collaboration with Viacom International Media Networks (VIMN) Italia! The collection launched today, Monday 24th June 2019, at 14:30 at the IUTER Store, in Corso di Porta Ticinese 48, Milan and online at octopusbrand.com.

The capsule collection consists of five sweatshirts in different colours, t-shirts and a skateboard and has been created to celebrate the 20th anniversary of SpongeBob, which made its television debut on July 17, 1999 in America.

The collection features apparel available in a variety of different sizes, each costing between €45.00 - €229.00.

Since SpongeBob launched, the show has reigned as the number-one kids’ animated series on TV for the last 17 years, generating a universe of beloved characters, pop culture catchphrases and memes, theatrical releases, consumer products, a Tony award-winning Broadway musical that's set to tour from Fall 2019 and a global fan base. SpongeBob has created a worldwide fan base, boasting over 51 million followers on Facebook, and has graced many catwalks of international fashion weeks. Now the iconic character is set to celebrate his "Best Year Ever"!

Octopus has created this special collection of five items, each unique in its kind, using different processes. Two garments are embellished with Swarovsky crystals, others feature sponge stitch patches with different types of embroidery and dyeing.

The undisputed protagonist of this capsule “It’s not about winning, it’s about fun” is obviously SpongeBob, which is also represented in the special labels of the garments.

This collaboration also marks the return of the typical Octopus “camo” and full zip sweatshirt, already present in another previous special collaboration, that with Madman and Rainbow6.

Leading up to today's debut, the Octopus capsule collection for SpongeBob was available to preview at La Rinascente (Milan Duomo), in the Octopus Brand pop-up store, with a showcase that was set up by designer Lucia Andrea Forni.

The Octopus x SpongeBob collection is available to purchase now online at octopusbrand.com and at the IUTER Store, in Corso di Porta Ticinese 48, Milano.

Octopus Brand was born in 2006 in Milan from a vision: extremely strong and decorative graphics designed by hand by Giorgio Di Salvo. Conceived to last one season, Octopus has now become – season after season, year after year – an iconic and collectible design. The capsule collection for SpongeBob was designed by Stefano Mariani, designer of Octopus Brand.

SpongeBob SquarePants is the most loved and known property in the world of Nickelodeon, the brand for children and families, operated in Italy by Viacom International Media Networks (VIMN) Italia, a company led by A.D. Andrea Castellari.

To celebrate the launch of Octopus x SpongeBob collection, Octopus Brand hosted a party dedicated to SpongeBob on Monday 17th June 2019. The event started with a brunch and ended with a live performance by Tauro Boys + a DJ set, as well as an interesting talk held between the creators of Octopus 14 years ago (Giorgio di Salvo and Paolo Budua, aka VNGRD) and those who still carry the brand forward (Stefano Mariani and Alberto Leoni). Photos of the event are available to view at https://www.octopusbrand.com.

The Octopus x SpongeBob collection forms part of the "Best Year Ever", Nickelodeon's year-long global celebration commemorating 20 years of SpongeBob SquarePants, one of the most iconic TV series and characters ever created, which includes "SpongeBob’s Big Birthday Blowout," an original mixed live-action and animated special which features for the first time the celebrated voice talent behind SpongeBob, Patrick, Mr. Krabs, Sandy, Squidward and Plankton in the US-English dub of SpongeBob SquarePants playing live-action doppelgänger versions of the animated characters they voice.

It’s SpongeBob’s birthday in “SpongeBob’s Big Birthday Blowout,” an original mixed live-action and animated special which features for the first time the celebrated voice talent behind SpongeBob, Patrick, Mr. Krabs, Sandy, Squidward and Plankton - Tom Kenny, Bill Fagerbakke, Clancy Brown, Carolyn Lawrence, Roger Bumpass and Mr. Lawrence, respectively - playing live-action doppelgänger versions of the animated characters they voice! In the one-hour special, Bikini Bottom is getting ready for a very special day: SpongeBob's birthday! To mark the occasion, Sandy, helped by the inhabitants of the underwater city, decide to organise a surprise birthday party for SpongeBob. In order to keep the birthday boy away from the preparations, Patrick and SpongeBob go on a crazy trip to the surface world, where they come across a few familiar characters during lunchtime rush at The Trusty Slab restaurant.

The special will also feature special guest stars David Hasselhoff (Baywatch, The SpongeBob SquarePants Movie), Kel Mitchell (All That, Kenan & Kel, Good Burger), Jack Griffo (The Thundermans/I Thunderman) and Daniella Perkins (Knight Squad). (#254-#255)

"SpongeBob’s Big Birthday Blowout" will premiere on Nickelodeon USA on Friday 12th July 2019 at 7:00 p.m. (ET/PT), followed by it's Italian premiere on Nickelodeon Italia on Saturday 13th July 2019 at 14:00. Nickelodeon will also host a special screening of "SpongeBob’s Big Birthday Blowout" at the 49th Giffoni Film Festival on Saturday 20th July 2019.

The theme song of "SpongeBob’s Big Birthday Blowout" is sung by Matteo Markus Bok in the Italian dub of the special.

The Octopus x SpongeBob Collection

The Octopus x SpongeBob Collection consists of:

OCTOPUS SPONGEBOB STRASS CAMO TEE
OCTOPUS SPONGEBOB TEE
OCTOPUS SPONGEBOB PATCH TEE
OCTOPUS SPONGEBOB PATCH CAMO TEE
OCTOPUS SPONGEBOB F.U.N. TEE
OCTOPUS SPONGEBOB STRASS CAMO HOODIE
OCTOPUS SPONGEBOB HOODIE
OCTOPUS SPONGEBOB PATCH HOODIE
OCTOPUS SPONGEBOB PATCH CAMO HOODIE
OCTOPUS SPONGEBOB F.U.N. HOODIE
OCTOPUS SPONGEBOB CAMO DECK


Octopus x SpongeBob Launch Event


From Pambianco News:

SpongeBob festeggia con lo stile di Octopus

Tra pochi giorni i tentacoli di Octopus Brand si tingeranno di giallo. Dal 24 giugno sarà infatti disponibile la capsule collection ‘It’s not about winning, it’s about fun’ di Octopus Brand realizzata in partnership con SpongeBob, la celebre spugna gialla di Nickelodeon, brand di Viacom International Media Networks Italia. La capsule è stata lanciata per celebrare i 20 anni di SpongeBob ed è composta da cinque felpe in colori diversi, t-shirt e una tavola da skate. Il marchio streetwear nato da un’idea di Giorgio Di Salvo ha creato questa capsule avvalendosi di diverse lavorazioni; due capi sono impreziositi da cristalli Swarovski, altri presentano patch in punto spugna con diversi tipi di ricami e tinture.

La mini collezione è disponibile in anteprima presso Rinascente Duomo di Milano, nel pop-up store di Octopus Brand, con una vetrina che è stata allestita dalla designer Lucia Andrea Forni. Dal 24 giugno, la speciale capsule sarà disponibile anche online e presso Iuter Store, in corso di Porta Ticinese.

Il personaggio di Nickelodeon ha già calcati diverse passerelle delle fashion week internazionali, vincendo un Tony Award con il musical di Broadway e creando una fan base a livello mondiale di oltre 51 milioni di follower sulla pagina Facebook.

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From octopusbrand.com:

OCTOPUS BRAND X SPONGEBOB

IT'S NOT ABOUT WINNING, IT'S ABOUT FUN!

IL 24 GIUGNO SARÀ FINALMENTE FUORI LA CAPSULE COLLECTION DI OCTOPUS IN COLLABORAZIONE CON SPONGEBOB, DAL CLAIM “IT’S NOT ABOUT WINNING, IT’S ABOUT FUN”.


Una collezione speciale, composta da cinque felpe in diversa colorazione, altrettante t-shirt e una tavola da skate, per celebrare i 20 anni della messa in onda del cartone animato che vede come protagonisti Spongebob, Patrick e Squiddi. Cinque items ognuno unico nel suo genere, che presentano diverse lavorazioni a partire da due capi impreziositi da cristalli Swarovski, alle patch in punto spugna e diversi tipi di ricami e tinture.

Protagonista indiscusso della collezione Spongebob, che ritorna anche nelle speciali label create per i capi. Questa collaborazione segna anche il ritorno del camo Octopus e della felpa full zip, che già avevamo visto in un’altra collaborazione speciale.

Portare Bikini Bottom a due passi dalla Madonnina è stato uno degli obiettivi di Octopus di questa settimana. Grazie all’ospitalità di Viacom, infatti, media company che comprende, tra le altre, proprio Nickelodeon, Lunedì 17 Giugno presentato la nuova collaborazione tra Octopus e Spongebob il quale, mentre scrivo queste righe, compie 20 anni.

Una giornata all’insegna del Sig. Squarepants, che è partita con un brunch e terminata con un live dei Tauro Boys + dj set, comprendendo in mezzo un interessante talk, tenutosi tra chi il design di Octopus lo ha inventato ormai 14 anni fa (Giorgio di Salvo e Paolo Budua, aka VNGRD) e chi ancora oggi lo porta avanti (Stefano Mariani e Alberto Leoni).

Quindi, oltre a scoprire il camo all-over di Octopus o la collaborazione con Swarovski che ci ha permesso di impreziosire alcuni capi con i cristalli, quella di lunedì è stata un’ottima occasione per conoscere dei brevi accenni di storia del marchio Octopus.

La capsule collection tra Octopus e Spongebob è disponibile in anteprima presso la Rinascente di Milano (secondo piano Annex) e sarà disponibile dalle 14:30 del 24 Giugno online su octopusbrand.com da IUTER Store Milano.

OCTOPUS BRAND NASCE NEL 2006 A MILANO DA UNA VISIONE: UNA GRAFICA ESTREMAMENTE FORTE E DECORATIVA DISEGNATA A MANO DA GIORGIO DI SALVO. CONCEPITA PER DURARE UNA STAGIONE, OCTOPUS È ORMAI DIVENTATO – STAGIONE DOPO STAGIONE, ANNO DOPO ANNO – UN DESIGN ICONICO E COLLEZIONABILE. LA CAPSULE È STATA DISEGNATA DA STEFANO MARIANI, DESIGNER DI OCTOPUS BRAND.

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Di Più Nick: Nickelodeon Marks 20 Years of "SpongeBob SquarePants" with the "Best Year Ever"!

Source: Licensing Magazine; Additional sources: Google Translate, DeepL Translator.
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