Sunday, February 10, 2019

The Entertainer Partners with Young Minds to Support Children’s Mental Health Week

The Entertainer partners with Young Minds to support Children’s Mental Health Week

The Entertainer, the fastest-growing, family-owned high street toy retailer in the UK, is partnering with Young Minds, the UK’s leading charity supporting children and young people’s mental health, to help raise awareness of how play can promote mental wellbeing.

On Saturday 9th February 2019 during Children’s Mental Health Week, all 163 The Entertainer stores across the UK hosted The Big Create, a fun and engaging colouring-in and dough making session that took place between 12-4pm. What’s more, 10% of all profits of the Nick Jr. Ready Steady Dough lines by Addo Play sold both instore and online at on this day will be donated to Young Minds.

Those who couldn't make it to their nearest store are also invited to take part by getting creative at home and sharing your creations in the comments on Facebook for the chance to 🌟WIN🌟 a Ready Steady Dough toy bundle! 🤩

Gary Grant, Founder and Executive Chairman of The Entertainer, comments, “Play is so important to children. Not only does it allow them to explore their imaginations and become inspired, but it also encourages them to interact with others. We’re really looking forward to seeing the activity come to life in stores and encourage all families to visit their local The Entertainer and show support for Young Minds and the great work that they do.”

Emma Thomas, Chief Executive of YoungMinds said “We’re extremely grateful that The Entertainer has chosen to support us during Children’s Mental Health Week. Their generous donations will help us continue our vital work to help children and young people who are struggling with their mental health across the UK.”

The Big Create took place in all 163 The Entertainer stores across the UK on Saturday 9th February between 12-4pm. Families are encouraged to share their creations on social media using #TheBigCreate.


The Entertainer was founded in 1981 in Amersham, Buckinghamshire by husband and wife team, Gary and Catherine Grant, who now with two of their sons, instil the driving force and mission – “To be the best-loved toyshop – one child, one community at a time”. Today, it continues to be the largest family-owned toy retailer in the UK with a total of 163 stores.

As well as a strong High Street presence, The Entertainer has a successful website ( which offers a 30-minute click and collect service and has 30 million visits annually and growing. The Entertainer is also recognised for its charitable giving. Each year it tithes 10% of its pre-tax annual profit to charity, in addition employees are encouraged to donate directly through Payroll Giving. The Entertainer is also an active member of the Pennies scheme, the digital upgrade of the traditional charity collecting box, which enables customers to donate a few pence to charity at the point of sale when paying by card. On average, this generates £12,000 of customer donations to Children’s hospitals each week. The Entertainer currently employs 1442 staff across the stores and a further 228 in the Head Office in Amersham, Buckinghamshire.

The Entertainer was awarded Specialist Multiple Toy Retailer of the Year and, Overall Toy Retailer of the Year in the Toy Industry Awards. The Entertainer was also ranked 69th in the prestigious Sunday Times “100 Best Companies to work for” in 2018.


We’re leading the fight for a future where all young minds are supported and empowered, whatever the challenges. We’re here to make sure they get the best possible mental health support and have the resilience to overcome life’s difficulties.

The crisis in children and young people’s mental health is real and it is urgent. More children and young people than ever before are reaching out for help with their mental health. But for those who take that brave step, help is much too hard to find.

Together, we are changing this. We’re fighting for young people’s mental health. Join our fight.

Original source: Toy World Magazine.

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