Thursday, June 21, 2018

Viacom Wins 90 Awards at PromaxBDA 2018

Viacom brands totalled 90 North America PromaxBDA Promotion, Marketing and Design Awards at a gala held in New York on Thursday, June 14!


Nickelodeon (21 awards), Comedy Central (27), the Paramount Network (7), Paramount Channel (6), BET (2), MTV (4), Viacom Velocity (6), Viacom Catalyst (1), Viacom18 (10) and VIMN (5) were widely represented across the Gold, Silver and Bronze awards in various categories for domestic and international productions.

Additionally, PromaxBDA honored Debra Lee, BET’s long-time former CEO, with its Lifetime Achievement Award for “her decades of achievement in our entertainment and media industry.”

Congratulations to Lee and to all of Viacom’s PromaxBDA winners and shortlist honorees. Take a look at the full list of winners for each Viacom division below:

Nickelodeon: 21 Awards




Nick Jr.’s Girls In Charge was a Gold Winner at the 2018 PromaxBSA Awards.

Channel Image Promo, Long Format

Silver Winner – Nick Jr. Block Party Melon

Channel Promo: Holiday or Special Event Spot

Bronze Winner – My Slime Is Now (Kids' Choice Awards 2017)

Channel Promo: Holiday or Special Event Campaign

Silver Winner – Winter Image Campaign

Daytime Program Spot

Gold Winner – Girls in Charge (video above)

Made-for-Television Movie Trailer

Bronze Winner – Hey Arnold! The Jungle Movie

Entertainment Program Campaign

Gold Winner – Kids’ Choice Awards 2017

Webisode or Viral Video

Gold Winner – Music Monday: Alphabetical Acrobatics

Program Spot (Children)

Gold Winner – Girls in Charge

Program Spot (Children)

Silver Winner – Halo Awards 2017 – Image Spot

Program Spot (Children)

Bronze Winner – Rusty Image Spot, Rusty Rivets

Program Campaign (Children)

Gold Winner – Kids’ Choice Awards 2017

Program Campaign (Children)

Bronze Winner – I Am Frankie – Launch Campaign

Clip-based Programming Spot (Children)

Silver Winner – Goodbye Krabby Patty Trailer, SpongeBob SquarePants

Clip-based Programming Spot (Children)

Bronze Winner – Nella Fight Song; Nella the Princess Knight

Promotion Using Multiple Media (Children)

Gold Winner – SpongeBob SquarePants: You Bring the Color

Promotion Using Multiple Media (Children)

Silver Winner – Hunter Street

Promotion Using Multiple Media (Children)

Bronze Winner – Kids’ Choice Awards 2017

Interstitial / Short Form Spot or Campaign

Silver Winner – Nick Jr. Block Party: Runaway Melon

Total Package Art Direction and Design: Channel Image, On-Air Only

Gold Winner – 2017 Nick Refresh

Music Video or Short Subject Video

Silver Winner – Girls Rule the World Music Video

Made-for-Television Movie Trailer

Bronze Winner – Escape From Mr. Lemoncello’s Library (Online Trailer)

Nickelodeon & Tiny Hero

BET NETWORKS: 2 AWARDS


Online Platforms, Cable, and Satellite: on-screen Services Promo Spot or Campaign

Bronze Winner – TV Everywhere: Free

Live Event Campaign

Gold Winner – Bet Awards 2017 Campaign

COMEDY CENTRAL: 27 AWARDS


Clip-Based Comedy Promo

Bronze Winner – Another Period

Clip-Based Entertainment Promo

Gold Winner – The Gorburger Show

Syndicated Promo: Program Spot

Gold Winner – 70s and Sunny

Seasonal or Special Event Program Spot

Bronze Winner – I Came Up With Christmas: A President Show Christmas

Directing

Bronze Winner – Hood Adjacent

Online Advertising

Silver Winner – Corporate – Wetransfer

Experiential or Stunt Promotion for a Consumer Event

Silver Winner – The Daily Show Twitter Library

Virtual Reality or 360 Camera Implementation

Gold Winner – The Daily Show Twitter Library Walkthrough

Music Video or Short Subject Video

Gold Winner – Hood Adjacent

Editing

Gold Winner – Corporate

Experiential or Stunt Promotion for a Consumer Event

Gold Winner – The Daily Show Twitter Library

Experiential or Stunt Promotion for a Consumer Event

Bronze Winner – Broad City Paint-by Numbers (SDCC)

Comedy Program Promotion Campaign

Bronze Winner – The President Show Campaign

Virtual Reality or 360 Camera Implementation

Gold Winner – The Daily Show Twitter Library Walkthrough

Online Advertising

Silver Winner – The President Show - Fake News Takeovers

Online Advertising

Bronze Winner – Corporate – Wetransfer

Online Advertising: Banner / Skyscrapers / Contextual

Silver Winner – Corporate – Wetransfer

Online Advertising: Banner / Skyscrapers / Contextual

Bronze Winner – The President Show- Fake News Takeovers

Online Content Marketing

Silver Winner – Corporate – Wetransfer

Online Content Marketing

Bronze Winner – The President Show- Fake News Takeovers

Comedy Promo

Silver Winner – Corporate

Creative Program Campaign

Bronze Winner – The President Show

Long-form Content Promo

Gold Winner – Eric Cartman: Inside Your Head (South Park, Comedy Central CEE)

Show Trailer Promo

Silver Winner – Corporate

MTV: 4 Awards


Live Event Campaign

Bronze Winner – 2017 MTV Video Music Awards

Program Promotional Campaign

Bronze Winner – TRL

3-D Promotional or Sales Kit

Bronze Winner – 2017 VMA Limited Edition Commemorative Book

Seasonal or Special Event Program Campaign

Gold Winner – 2017 MTV Video Music Awards

Paramount Channel: 6 Awards


Channel Image Promo

Silver Winner – Millions of Choices – Image Campaign

Channel Image Promo Campaign

Silver Winner – Millions of Choices – Image Campaign

Online, Cable, or Satellite: Image Spot

Silver Winner – Millions of Choices – Image Campaign

Theatrical Films Shown on Television Promo

Gold Winner – Millions of Choices – Image Campaign

Theatrical Films Shown on Television Promo

Silver Winner – The Godfather Trilogy – Family & Violence

Copywriting

Silver Winner – Millions of Choices – Image Campaign

Paramount Network: 7 Awards


Internal Marketing or Sizzle

Gold Winner – Original Paramount Network Sizzle

Clip-based Dramatic Program Spot

Bronze Winner – Waco “leader Trailer”

Clip-based Dramatic Program Spot

Bronze Winner – Waco “leader Trailer”

Entertainment Program Spot

Silver Winner – Ink Master: Return of the Master “Trailer”

On-Air Illustration

Gold Winner – Ink Master Return of the Master Trailer

Use of Social Media to Promote a Program or Series

Bronze Winner – Goodbye Spike Campaign

Social Media Series or Live Digital Video Content

Gold Winner – Goodbye Spike Campaign

Spike: 1 Award


Comedy Promo

Gold Winner – One Night Only: Alec Baldwin “George Trumpington”

Viacom Catalyst: 1 Award


Image Campaign

Bronze Winner – 2017 Viacom Trade Campaign

Viacom Velocity: 6 Awards


Public Service Announcement Spot

Bronze Winner – The Daily Show & Truth: Go Away Big Tobacco

Seasonal or Special Event Program Spot

Bronze Winner – The Daily Show & Truth: Go Away Big Tobacco

Entertainment Program Campaign

Silver Winner – One Night Only & Geico: a Night of Surprises

Webisode or Viral Video

Bronze Winner – Meet an Owner: Daniel Tosh

Holiday / Seasonal / Special Event Spot

Gold Winner – Pitch Perfect 3 – Merry Pitchmas From Vh1

Brand Integration Promo

Gold Winner – Pitch Perfect 3 – Merry Pitchmas From VH1

Viacom18: 10 Awards



Viacom18’s Shiva Animation Promo earned a Gold Winner Award at the 2018 PromaxBDA Awards.

Block or Program Spots or Campaign

Silver Winner – Eat@8 Campaign
Viacom 18 Media Pvt Ltd (Colors Infinity)

Seasonal or Special Event Program Campaign

Bronze Winner – Trump Roast
Viacom18 Media Pvt Ltd (Comedy Central India)

Program Spot (Children)

Gold Winner – Shiva Animation Promo (video above)
Viacom18 Media Pvt Ltd (Sonic)

Branded Content Promo

Bronze Winner – Omg! They Killed Kenny (South Park)
Viacom18 Media Pvt Ltd (Comedy Central India)

3-D Promotional or Sales Kit

Gold Winner – Comedy Central Umbrella 2017
Viacom18 Media Pvt. Ltd. /comedy Central India

3-D Promotional or Sales Kit

Bronze Winner – Comedy Central Annual Diary 2017
Viacom18/comedy Central India

Promotional Card – Folded or Bound Piece

Gold Winner – VH1 Get With It – Platinum Experience Box
Viacom18 Media Pvt. Ltd. / VH1

Promotional Card – Folded or Bound Piece

Silver Winner – Comedy Central Annual Diary 2017
Viacom18 Media Pvt. Ltd. /comedy Central India

Use of Original Music or Score

Gold Winner – Shiva Animation Promo.
Viacom18 Media Pvt Ltd (Sonic)

VIMN: 5 Awards



Comedy Central GSA’s Halloween earned a Gold Winner Award at the 2018 PromaxBDA Awards.

Program Spot (Children)

Silver Winner – Nickelodeon GSA: Sorgenfresser Teaser
VIMN Germany / Nickelodeon Creative Berlin

Clip-based Program Spot (Children)

Bronze Winner – The Loud House – Silence
VIMN Nickelodeon – Madrid Creative Services

Interstital / Short Form Spot or Campaign

Gold Winner – Halloween
Comedy Central GSA, Creative Entertainment Brands SWEAMA (VIMN)

Live Events Promo

Gold Winner – WFL Final 16 – Spike BLX
Creative Entertainment Brands SWEAMA (VIMN)

*Disclosure: Niels Schuurmans, chief marketing officer for Paramount Network, TV Land joined the PromaxBDA board of directors on Friday, June 1, 2018.

Original source: Blog.Viacom.

More Nick: Nickelodeon Unveils Content Pipeline Of More Than 800 New Episodes, Details Expansion Into Location-Based And VR Experiences | Nick Upfront 2018!
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