Wednesday, May 02, 2018

Nickelodeon Wins Two Awards For Motion Design In The '2017 Motion Awards'

Motionographer has announced the exciting news that Nickelodeon won two awards at the 2017 Motion Awards!


The Motion Awards by Motionographer is the only awards show that celebrates the full breadth of motion design by inviting a diverse jury of creators from across the industry to weigh in on a broad range of categories. The 2017 Motion Awards by Motionographer celebrates and honors outstanding motion design work from studios, freelancers and students that was available to view publicly on-air, online or in a festival or event in 2017. Winners of the 2017 Motion Awards by Motionographer were announced today, Wednesday 2nd May 2018.

Nickelodeon's 2017 brand refresh won best Network Branding, and Nickelodeon's 2017 Holiday Packaging won best ID Campaign! Both awards were in the TV / Streaming category of the 2017 Motion Awards by Motionographer.

Nickelodeon's 2017 brand refresh made its debut on-air and online on Saturday 11th March 2017. The look and feel of the refresh reflects the play, surprise and imagination in kids’ lives and delivers on the network’s mission to help make the world a more playful place. Created with global branding and creative agency Superestudio, based in Buenos Aires, Argentina, Nick’s look focuses on the power of imagination via an array of kids interacting with the real world and Nick’s beloved characters in surprising and surreal mixes of live-action and graphics. The brand refresh has since rolled out onto Nickelodeon's

Nickelodeon's 2017 Holiday Packaging made its debut on-air in December 2017. Created by animation studio Aardman Nathan Love, the holiday refresh features beloved characters from Nick's roaster of hit shows, including SpongeBob SquarePants, The Loud House, Henry Danger and The Thundermans, as well as a crop of comic snowballs in a series of bespoke idents, bumpers and promo spots that merge stop-motion with a CG vibe, inspired by holiday classics such as Rudolph the Red Nosed Reindeer and Frosty the Snowman, immortalized by the Rankin/Bass studio.

Below are the full details for each of the awards Nickelodeon picked up in the 2017 Motion Awards. Congratulations Nickelodeon, Superestudio and Aardman Nathan Love!

Winner - TV / Streaming > Network Branding: 2017 Nick Refresh / Superestudio


CATEGORY DESCRIPTION
A system of motion graphic elements intended to brand an entire television or streaming channel

PROJECT DESCRIPTION
Nickelodeon, now in its 37th year, remains true to its original, core brand promise: Kids First.
Over the years we have expressed this idea in a number of ways, and we have tremendous
equity in the Kids First position. However, what has changed (and continues to change every
day) is what it means to be Kids First. The world moves quickly and kids are often leading the
movement. Kids are change agents, and to be a Kids First brand in today’s media environment
means something very different than it did just a few years ago. This content epitomizes being
true to kids in 2016/17 and expresses the Nickelodeon Kids First brand in this incredibly
surprising, exciting, volatile, no-two-days-the-same media landscape.

CREDITS
Nickelodeon
CCO Creative & Marketing: Kim Rosenblum
SVP Creative Director Art & Design: Michael Waldron
SVP Creative Director Brand: Tony Maxwell
VP Animation Director Motion GFX: Kurt Hartman
VP Art Director: Shannon Macneilage
VP Nick Brand Deisgn: Sandy Goijberg
VP Creative Director Brand: Erica Ottenberg
VP Project Manager: Adam Weiner
Sr. Director Production: Joseph Pappalardo
Producer: Tony Herman
Production Manager: Kate Brennan
Project Manager: Jon McNally
Graphics Manager: Marisa Bramwell

Principal Partner
Superestudio, Buenos Aires

Explosion Robinson
Original Music, Sound Design, & Sonic Branding

Winner - TV / Streaming > ID Campaign: 2017 Nick Holiday Packaging / Aardman/Nathan Love


CATEGORY DESCRIPTION
A series of identification spots created for a television or streaming channel

PROJECT DESCRIPTION
This holiday season, Nickelodeon presents a twist on the traditional -- offering a playful, funny
and surprising take on everything kids (of all ages) love most about the holidays. Using stop-
frame animation inspired by SpongeBob Christmas and classic Rankin & Bass holiday specials, we infuse timeless holiday tropes with our IP and Nick sensibility, redefining the familiar fun of the most wonderful time of the year!

CREDITS
Nickelodeon
CCO Creative & Marketing: Kim Rosenblum
SVP Creative Director Art + Design : Michael Waldron
SVP Creative Director Brand Creative : Tony Maxwell
VP of Animation: Kurt Hartman
VP Creative Director: Erica Ottenberg
Sr. Art Director: Giancarlo Barrera
Sr. Director of Production : Joe Pappalardo
Sr. Director Project Manager: Earl Marona Jr.
Sr. Designer: Ramzy Masri
Sr. Graphics Manager: Alessandra Sutera
Producer : Alexa Dumit-Sjoberg
Production Assistant: Jonathan Shatoff
Production Manager: Josh Powers

Principal Partner
Aardman/Nathan Love, NYC

Explosion Robinson
Original Music, Music Supervision, Sound Design & Character Direction

More Nick: 'SpongeBob SquarePants: The Broadway Musical' Nominated For 12 Awards In The 72nd Annual Tony Awards!
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