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Sunday, May 13, 2018

Nickelodeon UK Hails Successful 2017 and Looks Forward to a Incredible 2018

The Summer 2018 edition of Licensing Source Book Europe is accompanied by a awe-slime 36-page Nickelodeon and Viacom Consumer Products (NVCP) special publication, which takes a look at key Nickelodeon brands including PAW Patrol, Shimmer and Shine, JoJo Siwa, Blaze and the Monster Machines, Nella the Princess Knight, Slime, Rise of the Teenage Mutant Ninja Turtles and Rusty Rivets. The Nickelodeon Supplement is available to read online here!


In the supplement, Nickelodeon and Viacom Consumer Products (NVCP) takes a look back at its successes in 2017, and takes a look at the year ahead! Among the many successes and upcoming highlights revealed in the Nickelodeon Supplement include:

-- Nickelodeon UK finished 2017 as the number one kids' network with a audience share of 9.2%!

-- Rusty Rivets became Nick Jr. UK's best ever ratings launch when the show premiered in February 2017!

-- Shimmer and Shine continued to go from strength to strength in 2017, with NPD Toys reporting that the property took more than five times the amount it did the previous year at retail! Shimmer and Shine is also ranked in the top 10 for dolls in the UK in 2017! (NPD data)

-- Nickelodeon has sold over a phenomenal 10 million Teenage Mutant Ninja Turtles toys since 2012! The franchise has also sold more than 55 million action figures globally to date!

-- JoJo Siwa is one of the UK's fastest growing properties in the UK at the moment, ranked in the top 10 on new licensed properties in the UK toy market!

-- PAW Patrol is ranked number one in the UK for preschool toys! (NPD data) The show is also the number one show on Nick Jr. UK & Ireland and on Channel 5's Milkshake! and one of the strongest performing properties on Nick Jr.'s YouTube channel!

-- Shimmer and Shine reached 3.4 million children across all platforms in 2017, and experienced a 124% increase year-on-year on VOD platforms in 2017!

-- Costumed Shimmer and Shine characters will star in this years Milkshake! Live Tour!

-- PAW Patrol is the number one ratings driver on Nick Jr.!

-- Blaze and the Monster Machines is the number two ratings driver on Nick Jr.!

-- Overall, all Nickelodeon merchandise ranges grew over +80% year-on-year in key accounts!

-- Spin Master will launch its Rusty Rivets toy line in the UK in July 2018 across all retailers! Toys include: Rusty's Jet Pack; Botosaur; Rusty's Cart; Ruby's Buggy; the Rivet Lab; and TigerBot! Additional Rusty Rivets merchandise categories, including publishing, apparel and accessories will follow! George at Asda will launch a Rusty Rivets apparel line in June 2018!

-- Egmont's PAW Patrol magazine continues to climb the Top 10 Preschool Magazines list, boasting a circulation of 80,000!

-- Centum will debut its strong roster of PAW Patrol story books, activity books and annuals in September 2018!

-- Nick Jr. UK & Ireland will start to premiere and show Shimmer and Shine season four from Autumn/Winter 2018!

-- PAW Patrol season five will premiere in September 2018!

-- VMC Accessories will launch consumer products inspired by Rusty Rivets, and roll out secondary categories of merchandise based on Nella The Princess Knight during Autumn/Winter 2018! VMC Accessories hold the licenses to produce sunglasses, warm weather and headwear based on the popular Nick Jr. properties.

-- Nickelodeon UK will launch the first-ever Nick Jr. Adventure Centre roadshow this summer!

-- Channel 5's Milkshake! will start to air Shimmer and Shine season three this summer!

-- Nick Jr. will start to premiere and show Shimmer and Shine season four later this year! The new season is set in the new location of Zahramay Skies, and introduces new genies, new outfits, new vehicles, and new magical animals, including the highly anticipated Zahracorns!

-- Nick Jr. UK & Ireland will start to premiere and show Blaze and the Monster Machines season four from September 2018! The new season introduces a new Robot Rides theme, and master toy partner Mattel will launch a tie-in toy line during Autumn/Winter 2018! Nickelodeon will also be expanding its girls consumer products programme!

-- Nella The Princess Knight is the number-two show on Nick Jr., in terms of average audience, and reaches 2.2 million children across all channels in 2017, after only a few months on-air!

-- George at Asda will be launching a Nella The Princess Knight apparel range during May 2018!

-- Channel 5's Milkshake! will start to premiere new episodes of Nella The Princess Knight this May! To celebrate, a Nella The Princess Knight costumed character will appear in the Milkshake! studio to support the launch!

-- When Milkshake! moved Nella The Princess Knight to a weekend timeslot, it initially increased its audience by 48%!

-- Nick Jr. UK will start to premiere Rusty Rivets season two in May 2018!

-- The brand-new Nickelodeon Original Movie Blurt!, starring Jace Norman and JoJo Siwa, generated the highest audience for Nickelodeon UK since 2013!

-- The JoJo Siwa publishing program has been another star performer for Nickelodeon, with JoJo's Be You Journal reaching number five in the Total Consumer Market, Nielsen Book Scan Official UK Top 50 children's book charts for the week that it was launched (2nd September 2017)! The Be You Journal is also the number one kids' non-fiction title and number one kids' licensed book.

-- Nickelodeon is looking at expanding its Nickelodeon Slime range with products such as Sandwich Bags and Umbrellas!

-- A Treasure Cove Story will be launching new Nickelodeon books, including PAW Patrol: All-Star Pups! and Blaze and the Monster Machines: Mighty Monster Machines in July and November 2018!

-- Mattel will launch its Sunny Day product line in the UK during Autumn/Winter 2019!

-- Hasbro will launch its Top Wing product line in the UK during 2019!

-- Amscan will roll out a new design of PAW Patrol partyware and balloons in the third quarter of 2018!

-- Amscan will also be launching Nella The Princess Knight and Rusty Rivets partyware and balloons very soon!

-- Nicktoons UK and Channel 5 will debut Rise of the Teenage Mutant Ninja Turtles, the latest iteration of the iconic TMNT franchise, in September 2018!

-- Flair will launch Playmates' Rise of the Teenage Mutant Ninja Turtles toyline in the UK in October 2018!

-- Nickelodeon UK's official Teenage Mutant Ninja Turtles website received 1.8 million page views across nick.co.uk and nicktoons.co.uk in 2017!

-- Teenage Mutant Ninja Turtles has earned $4 billion (USD) in global retail sales to date!

-- Total Teenage Mutant Ninja Turtles product units sold since launch: 4,867,155 (UK)!
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