Tuesday, April 03, 2018

GoldBee Sends ToonMarty to Italy and YouTube

Montreal-based Sardine Production’s popular animated comedy series ToonMarty has been picked up by Discovery Networks Italy (Italia) in a deal brokered by Barcelona-based distributor GoldBee. The 40 x 11-minute series will air on Discovery’s free-to-air (FTA) Italian channel K2 starting later this spring.


GoldBee has also signed a deal with DHX Media’s digital kids network WildBrain to launch and develop ToonMarty content on YouTube.

Produced by Sardine Productions with support from the Bell Fund, the Canadian Media Fund, the the Canadian Film or Video Production Tax Credit (CPTC), the Shaw Rocket Fund and the Société de Développement des Entreprises Culturelles (SODEC), the series was originally commissioned by Corus Entertainment for its French and English TELETOON networks, where it premiered in May 2017. It was then picked up by France Télévisions’ France 4 channel and Nickelodeon for its international channels and digital platforms, excluding North America, China and Japan. The show will also begin airing on CITV in the UK later this year.

Christophe Goldberger, GoldBee’s managing director (MD), remarked: “With these new partners on board, ToonMarty is present on A-list platforms in most major European territories. The launch of the brand on YouTube will help grow the fan base globally. We are now looking to secure new partners for the merchandising activities of ToonMarty.”

Ghislain Cyr, the president of Sardine Productions and producer of ToonMarty, added: “We are delighted by the success of the series. It is always exciting to know that our work touches audiences from around the world.”

In Toonville, where all cartoons live, Marty is the only employee at Toonmart and he loves to stick his nose in everybody’s business, often leading to zany adventures. ToonMarty was developed in tandem with an interactive online game entitled Marty’s Special Delivery that charges players with serving the eccentric customers who inhabit Toonville.

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Sources: Kidscreen, TVKIDS, C21 Media.
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