Friday, November 24, 2017

Nickelodeon India Announces 'Kids Choice Awards 2017' Sponsors

Nickelodeon India is all set to kick off the awards season with the most unique award show in the country!


After the grand success of its last two editions, Kids Choice Awards India is back in 2017 to empower the kids by providing them with an opportunity to vote for their favorites across multiple categories and decide who will take home the iconic Nickelodeon blimp.

Nick has roped in four sponsors for Kids Choice Awards 2017: Dabur Red Paste is returning as the presenting sponsor; Jolly Rancher will serve as the 'powered by' sponsor; Yellow Diamond and Funskool will serve as associate sponsors.

Dabur Red Paste presents Nickelodeon Kids Choice Awards 2017 powered by Jolly Rancher in association with Yellow Diamond and Funskool is slated to take place on Friday 15th December 2017 at NSCI Dome in Mumbai. The awards which resonates ‘Kids ki choice, kids ki voice’ will once again be marked as India’s time to Slime!

Speaking on the third edition of Kids Choice Awards India, Nina Elavia Jaipuria, Business Head, Kids' Cluster, Viacom18 said "At Nickelodeon, we have always believed in empowering children and giving them an opportunity to voice their choices. It is with this belief that we started KCA and with each passing year, not only have we dialed up the connect with our young audiences and their parents but also have exponentially increased the property’s appeal to the advertising community. This being Viacom18’s 10th anniversary year, and Nickelodeon being one of the founding brands the network launched with, KCA will be bigger, better, louder and slimier than ever before!”

“Through Nickelodeon and KCA, Dabur Red Paste plans to further spread the message about dental hygiene. Also to educate children about best oral care practices with a focused and specially crafted campaign along with some fun and entertainment”, Said Harkawal Singh, Head – Marketing (Oral Care), Dabur India Ltd.

This high octane awards show will celebrate 2017’s cinematic excellence and present top honors to the best of the best from the Indian film, television and kids gaming industry. As the youngest demographic rises in significance to the celebrity community and with celebrities increasingly focusing on building a fan base amongst this audience, KCA India provides the perfect platform to the stars to broaden their fan following. This is evinced by the growing presence of the film and television personalities that will be a part of this year’s KCA.

The gala event will feature some enthralling performances by numerous Bollywood and television personalities like Alia Bhatt, Ranveer Singh, Kriti Sanon and Badshah amongst others. Anchored by the popular comedian Bharti Singh and renowned actor Rithvik Dhanjani, the evening is sure to witness a host of emotions and a sense of achievement amidst much fanfare and aplomb. Making its mark at Kids Choice Awards 2017 and creating memorable picture perfect moments will be Nickelodeon's world renowned Slime, which is sure to have many celebs turn green.

KCA 2017 is being promoted through a robust 360-degree marketing campaign. The expansive marketing campaign will have promotions with an extensive cross-channel plan, large scale on-ground, ambient engagement and interesting on-line interactivity. In addition, numerous touchpoints spanning consumer & trade print, radio spots have been planned. An extensive digital and social media buzz and engagement campaign will leverage the combined clout of Viacom18’s social media assets from its varied brand portfolio. A marquee event for Nickelodeon, KCA 2017 will see integrations from some of the top brands in the country catering to young audiences.

Stay tuned to find out who gets slimed and takes home the blimp on Kids Choice Awards 2017!

NickHeads across India aged 18 and under are now able to cast their votes across 13 categories for who they want to win a coveted orange blimp by logging onto the voting page on Nick India's official Kid's Choice Awards 2017 India website at nickindia.com/kcaindia or by using the dedicated voting app on Nick India's official Facebook page, facebook.com/nickindia. Voting for KCA 2017 closes at 23:59:59 on Sunday 10th December 2017.

Everyone who votes for their favourites will unlock a special Nickelodeon Kids' Choice Awards badge, and be entered into Nickelodeon's exclusive competition to win tickets to the slime-studded event.

Official Viacom18 Press Release via Viacom18.com:

Nickelodeon ropes in an array of sponsors for Kids choice awards 2017; Dabur Red Paste returns as presenting sponsor

24 NOVEMBER, 2017

Dabur Red Paste returns for the second year to be the presenting sponsor, Jolly Rancher is the
powered by sponsor and Funskool and Yellow Diamond are the associate sponsors

The orange carpet is all set to roll out on Friday, December 15 th at Dome@NSCI, Mumbai

National, 23rd November, 2017: The No. 1 Kid’s channel, Nickelodeon is all set to kick off the awards season with the most unique award show in the country. After the grand success of its last two editions, ‘Kids Choice Awards’ is back in 2017 to empower the kids by providing them with an opportunity to vote for their favorites across multiple categories and decide who will take home the iconic Nickelodeon blimp. Dabur Red Paste presents Nickelodeon Kids Choice Awards 2017 powered by Jolly Rancher in association with Yellow Diamond and Funskool is slated to take place on 15th December 2017 at NSCI Dome, Mumbai. The awards which resonates ‘Kids ki choice, kids ki voice’ will once again be marked as India’s time to Slime!

Speaking on the third edition of Kids Choice Awards Nina Elavia Jaipuria, Business Head, Kids' Cluster, Viacom18 said " At Nickelodeon, we have always believed in empowering children and giving them an opportunity to voice their choices. It is with this belief that we started KCA and with each passing year, not only have we dialed up the connect with our young audiences and their parents but also have exponentially increased the property’s appeal to the advertising community. This being Viacom18’s 10th anniversary year, and Nickelodeon being one of the founding brands the network launched with, KCA will be bigger, better, louder and slimier than ever before!”

“Through Nickelodeon and KCA, Dabur Red Paste plans to further spread the message about dental hygiene. Also to educate children about best oral care practices with a focused and specially crafted campaign along with some fun and entertainment”, Said Mr. Harkawal Singh, Head – Marketing (Oral Care), Dabur India Ltd.”

This high octane awards show will celebrate 2017’s cinematic excellence and present top honors to the best of the best from the Indian film, television and kids gaming industry. As the youngest demographic rises in significance to the celebrity community and with celebrities increasingly focusing on building a fan base amongst this audience, KCA provides the perfect platform to the stars to broaden their fan following. This is evinced by the growing presence of the film and television personalities that will be a part of this year’s KCA. The gala event will feature some enthralling performances by numerous Bollywood and television personalities like Alia Bhatt, Ranveer Singh, Kriti Sanon and Badshah amongst others. Anchored by the popular comedian Bharti Singh and renowned actor Rithvik Dhanjani the evening is sure to witness a host of emotions and a sense of achievement amidst much fanfare and aplomb. Making its mark at Kids Choice Awards 2017 and creating memorable picture perfect moments will be the world renowned “Slime” which is sure to have many of our celebs turn green.

KCA 2017 is being promoted through a robust 360-degree marketing campaign. The expansive marketing campaign will have promotions with an extensive cross channel plan, large scale on-ground, ambient engagement and interesting on-line interactivity. In addition, numerous touchpoints spanning consumer & trade print, radio spots have been planned. An extensive digital and social media buzz and engagement campaign will leverage the combined clout of Viacom18’s social media assets from its varied brand portfolio. A marquee event for Nickelodeon, KCA 2017 will see integrations from some of the top brands in the country catering to young audiences.

The countdown for Dabur Red Paste presents Nickelodeon Kids’ Choice Awards 2017 powered by Jolly Rancher in association with Yellow Diamond and Funskool begins! Start voting and make your favorites win: http://www.nickindia.com/kcaindia/

Stay tuned to find out who gets slimed and takes home the blimp on Kids Choice Awards 2017!

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More Nick: Rithvik Dhanjani To Host Nickelodeon Kids Choice Awards 2017 India!

Sources: Everything Experiential, TelevisionPost.com, Media Infoline, tvnews4u.com; Additional source: ToonZone Forums /@animegamer.
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