Wednesday, July 05, 2017

Preschool Power: Nickelodeon's Virginia Monaghan Talks Nick Jr.'s Top-Rated Shows

Licensing.biz kicked off its Nickelodeon Tribute Week on Monday 3rd July 2017 with a chat with Virginia Monaghan, Vice President Creative, Marketing and Communications, Nickelodeon UK and Ireland, in which she ran through some of the top-rated children's channels' leading properties in the pre-school space, including PAW Patrol, Shimmer and Shine and more.


Nickelodeon is a powerhouse in the preschool arena, with shows such as PAW Patrol, Blaze and the Monster Machines, Shimmer and Shine, Rusty Rivets and Nella the Princess Knight ensuring Nick Jr. continues to be the channel of choice for pre-school viewers.

PAW Patrol


Centred on the importance of teamwork between the pups and helping each other out to meet common goals, as well as the strong sense of community, within Adventure Bay.

“The PAW Patrol phenomenon has lead to incredible growth of the Nick Jr. audience, meaning that new shows now launch to a far larger viewership audience,” said Virginia Monaghan, VP creative, marketing and communications, Nickelodeon UK and Ireland.

“We have built on the success of PAW Patrol by introducing new pre-school properties and characters and now we have our largest Nick Jr. roster ever.”

The growth in the number of its pre-school characters now allows Nick Jr. to offer what it bills as a ‘fully-rounded solution for pre-schoolers development and curricular needs to the approval of parents and guardians,’ as well as kids’ entertainment.

Blaze and the Monster Machines

Blaze and the Monster Machines is a property firmly rooted in the STEM curriculum – science, technology, engineering and maths – presented in an interactive way.

Shimmer and Shine


Meanwhile, Shimmer and Shine focuses on the theme of resilience – try and try again until you get to the right solution – and how coming to a solution is easier when working together.

Rusty Rivets


Rusty Rivets reflects the Maker Movement, big in the US and growing in the UK and the rest of the world – using imagination to make and create things. In Rusty’s case, this is gadgets, machines, vehicles and anything else he can recycle material with which to build.

Nella the Princess Knight


Lastly, Nella, the princess who is also a knight, continues in the rich Nickelodeon vein of strong, empowered female characters who help the boys out, and not the other way around.

"So, you can see that the Nick Jr. portfolio has grown to include characters and themes that appeal to parents as much as to their kids, and much more new content is in the pipeline, so watch this space," concluded Monaghan.

More Nick: PAW Patrol Live! "Race to the Rescue" To Tour The UK & Ireland During Summer 2017!
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