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Wednesday, July 05, 2017

Nickelodeon UK Talks Make And Do Hit Series, "Rusty Rivets"

With new episodes launching across the globe throughout this year and next, as well as a new toy line on the way, Nickelodeon offers an overview of Rusty Rivets, the hit animation that has got kids making, doing and viewing the world over.

Firmly based in the Maker Movement, Rusty Rivets is a hit preschool series produced by Spin Master Entertainment (PAW Patrol).

The series has been developed to help encourage youngsters to use their imagination – spurring their interest in creating things, inventing things and bringing them to life.

The series, of course, is underpinned with lots of fun.

At only ten years old, Rusty Rivets invents his way out of every jam by repurposing spare parts and found objects into the wildest, coolest, most awesome contraptions ever. With the help of his best friend Ruby, he can solve any problems through his own creative inventions.

Rusty Rivets contributes to positive pre-school development by promoting the ‘power of learning by doing’ and focusing on self expression in the creations that are made.

Nick Jr.’s newest pre-school boys’ show has been a ratings winner since its UK launch in March of this year. A maximum audience of just under 140,000 tuned in to the premiere episode in March 2017 with the average audience above 100k, far higher than PAW Patrol’s premiere, and a significant 168 per cent up on the slot average.

New episodes of Rusty Rivets will continue to launch throughout this year and next.

Of course, consumer products will reflect the key elements of the show with the toy lines utilising the build and create aspects and softlines featuring key icons like gears, cogs and other gadgety-y elements.

More Nick: PAW Patrol Live! "Race to the Rescue" To Tour The UK & Ireland During Summer 2017!

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