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Wednesday, April 26, 2017

Viacom Partners With Telkomsel To Launch Nickelodeon Play And Nick Jr. Play Apps In Indonesia

Leading Indonesian telco Telkomsel is set to roll out the Nickelodeon Play and Nick Jr. Play apps this year, following a deal with Viacom International Media Networks (VIMN) Asia!

Nickelodeon Play will be available within the third quarter (Q3) of 2017, followed by Nick Jr. Play, from the Apple App Store and Google Play, and can be accessed via the "Nickelodeon Kids Pack" for Telkomsel’s post-paid and pre-paid users in Indonesia. The operator, which reaches 173 million mobile subscribers, will also offer a package with a dedicated data plan for Nickelodeon Play and Nick Jr. Play. They will be available in English with Bahasa Indonesia localization.

The apps, part of Viacom Play Plex, offer VOD access to Nickelodeon's current and library series, short-form content, games and music videos.

“We are delighted both Nickelodeon Play and Nick Jr. Play will debut in Indonesia through Telkomsel,” said Paras Sharma, Senior Vice President (SVP) and General Manager (GM) for Southeast Asia at VIMN. “These Viacom Play Plex apps are designed to extend access to our content across multiple platforms and allow our distribution partners like Telkomsel to deepen the entertainment experience they offer their mobile subscribers, particularly with kids and families who want to be able to access the best of Nickelodeon content from a safe destination anytime and anywhere.”

“As consumers increasingly watch video over mobile networks, we continue to provide various video content that suits their needs, supported by our superior broadband service to give the best digital lifestyle experience,” added Alistair Johnston, marketing director of Telkomsel. “We are very excited to collaborate with VIMN and look forward to introducing Nickelodeon Play and Nick Jr. Play to our customers.”

The news follows VIMN successfully debuting Nickelodeon Play in Asia on the Singaporean telecommunications service Singtel in August 2016.

Additionally, Viacom International Media Networks (VIMN) Asia and HJ Holdings are teaming up to launch a subscription-based linear channel that will play on Hulu’s subscription video platform in Japan.

MTV MIX, which launches Thursday 1st June 2017, will offer access to international and local music videos, while also carrying a range of popular MTV reality programs.

“We are expanding MTV’s reach to a younger demographic of Japanese music fans through the launch of MTV MIX on Hulu in Japan, giving fans access to top international music and entertainment anytime, anywhere,” said Susumu Imata, senior VP and GM, Viacom Networks Japan. Last year, the group launched MTV HITS on AbemaTV, an advertising-supported OTT multi-channel linear platform in Japan.

HJ is the immediate parent of Hulu Japan, the SVoD platform launched in 2011 by America’s Hulu. Nippon TV bought Hulu Japan in 2014; HJ is a wholly owned subsidiary of Nippon TV.

Sources: TVKIDS, Variety; Additional source: Wikipedia (I, II).
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