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Wednesday, April 05, 2017

Lisle Grows "ALVINNN!!! And The Chipmunks" Licensee Portfolio

Bagdasarian Productions and PGS Entertainment have tapped two new U.K. licensees to create new products based on the hit CG-animated series ALVINNN!!! and the Chipmunks!

Lisle Licensing has secured Igloo Books for publishing and Aykroyds and TDP for underwear, swimwear and nightwear.

ALVINNN!!! and the Chipmunks is created, written and directed by Janice Karman, who, alongside her husband Ross Bagdasarian are the owners and voices of the iconic Chipmunks franchise. The refreshed series offers a fresh look at the adventures of Alvin, Theodore, Simon and the Chipettes, and airs on Nick Jr. UK & Ireland, and on Nickelodeon, Nicktoons and Nick Jr. channels worldwide.

ALVINNN!!! and The Chipmunks launched on Nick Jr. UK in April 2015 and immediately became the #1 show in terms of engagement on social media & was the #1 show for 12 consecutive weeks after launch.

The all-new CG animation has been greenlit for four seasons (a total of 104 half hour episodes). Nickelodeon recently extended their partnership with Bagdasarian Productions, PGS Entertainment and Lisle Licensing to commit to air 4 seasons of the show which guarantees it will be on air until at least 2020.

ALVINNN!!! and the Chipmunks will be the first ever 3rd party brand to launch in the Nickelodeon Store in London in Spring’17.

Studio Canal handles the DVD rights in the UK, and has already released 3 volumes of DVDs supported by very successful cross-promotions.

ALVINNN!!! and the Chipmunks is also available to watch on SVOD platforms Netflix and BT, and on the children's television channel Pop.

PGS Entertainment is the master brand management company for the property.

Mattel has been appointed as the master toy partner who will launch a full line of ALVINNN!!! and The Chipmunks toys, including role play, music items, articulated figures, playsets, R/C vehicles, plush and feature plush in Spring 2017.

Additionally, Maurizio Distefano Licensing (MD Licensing) and Citterio, a major Italian name in the production of packaged cooked meats and snacks, recently signed a new licensing agreement that will bring a special ALVINNN!!! and the Chipmunks version of Citterio’s popular three-in-one snack UnDueTris! to supermarkets, hypermarkets and other food outlets across Italy.

UnDueTris! (OneTwoThree!) is a balanced snack that Citterio offers in two flavours: tasty salame or ham sticks. It’s accompanied by fragrant breadsticks and apple puree. This healthy, light and simple snack comes in a practical little box, perfectly designed to bring to work, on journeys or to the gym. And now this nutritious and tasty treat for all the family is available in ALVINNN!!! and the Chipmunks packaging. But that’s not all: when opened, every UnDueTris! package turns into a fantastic gift: the back of the packaging contains sketches of Alvin and his friends all ready to be coloured in!

ALVINNN!!! and the Chipmunks, created by Janice Karman, is one of the most popular children’s animated series screening today, with a total of 101 episodes available on pay-TV and free channels. Owned by Bagdasarian Productions, the show has a strong audience among children from 4 to 12 years old. The series is broadcast free-to-air on K2 with 17 weekly episodes, and on pay-TV on Nick Jr. Italia with 84 weekly episodes.

The funny, singing Chipmunks first saw the light of day in 1958 from the imagination of Ross Bagdasarian, Sr. and today, nearly 60 years on, are still entertaining children all over the world in their new CGI musical comedy TV show. ALVINNN!!! and the Chipmunks combines cool characters, new songs and a lot of humour, as single parent David Seville tries to manage the six little hyperactive Chipmunks.

MD Licensing manages all the licensing rights for ALVINNN!!! and the Chipmunks for the Italian market, where a large range of licences is in steady development, combining industry-leading companies and many different product categories including back to school, personal care, publishing, toys, apparel and food. Lisle International is the licensing agent for the UK market, while PGS Entertainment is the representative for the worldwide rights.

Maurizio Distefano, President, MD Licensing, commented: “I’m very proud of this licensing agreement signed with Citterio, a name synonymous with product quality, tradition and innovation for 150 years. This new collaboration with ALVINNN!!! and The Chipmunks combines a very popular children’s brand with fun and healthy snacks to produce a tasty and entertaining treat families will love.”

Sources: Licensing Source, License! Global,, Brand Licensing.
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