Nelvana is set to venture into the games and puzzles category, with the help of its hit pre-school show, Little Charmers.
With the likes of Ravensburger on board for puzzles, Media Service Zawada developing activity and puzzle books and Educa Borra to roll out a series of games, Little Charmers is boasting a packed toy offering for fans to enjoy.
“We launched the games category to offer consumers a broader range of products,” Antoine Erligmann, head of EMEA at Nelvana Enterprises, told ToyNews exclusively.
“We were attracted to the creative and enchanting style guide and wanted to translate the beautiful universe of Little Charmers into a line of puzzles and games to complete the popular master toy range.”
By launching a brand new line of games and puzzles, Erligmann is hopeful that the collection will inspire young fans to become ‘Little Charmers’ themselves.
Erligmann explained: “The new games offering continues the adventures of the TV show, which we use to create a complete experience for the child.
“As little girls watch the series they are inspired by the characters to be Little Charmers themselves. The games provide another opportunity for them to experience new Little Charmers adventures.”
With promises to expand the property’s offering in the future, Little Charmers’ fans have much to look forward to.
“Our plan is to continue to grow the offering to meet consumer demand,” concluded Erligmann.
Produced by Nelvana Enterprises and Spin Master Entertainment (PAW Patrol), Little Charmers is a animated series for pre-schoolers featuring charmer-in-training, Hazel, and her two best friend charmers, Posie and Lavender, who are getting a broom handle on their special powers.
On any given day in the magical land of Charmville, these novice charmers are excited to break in their magical powers and go on exciting adventures led by fearless go-getter Hazel. She knows while in training she should only use her magic for really important things, but it's just too hard NOT to use magic to go on a cool adventure, help someone, fix something, or just have fun...even when it backfires, which it often does.
Luckily, she has Posie, an apprentice Spellerina and Lavender, who is training to be a Potionista (mixer of magic potions with a fashion flare) to back her up. Together these Little Charmers make their way in the world of wonderment around them. No matter what their fantastical day brings, like accidentally setting loose a herd of unicorns, or teaching a baby dragon to fly, it still always comes down to friendship, learning about yourself and having fun along the way.
Little Charmers invites preschoolers to enter a whimsical world full of spellbinding adventures, and empowers viewers to feel confident they too have the magic inside (power, talents, abilities, self-esteem, confidence) and can do anything they set their hearts and minds to!
Little Charmers airs on Nickelodeon and Nick Jr. channels globally.
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