BBC Worldwide North America has named Jazwares as the master toy licensee in the U.S. and Canada for the popular Nick Jr. USA series Hey Duggee!
The new range of toys will highlight the series’ main characters – Duggee, Happy, Norrie, Roly, Tag and Betty – and will initially consist of collectible figures, vehicles, small plush and a 12-inch feature plush Duggee with sounds. The line will also debut with a Squirrel Club play set, which features three floors and closes for convenience with a handle to carry it.
“We recognize Jazwares as a passionate company with a focus on creativity, innovation and quality, which is why we entrusted them to bring such a special brand–‘Hey Duggee’–to life,” says Carla Peyton, Senior Vice President (SVP), licensing, BBC Worldwide North America.
“We are thrilled to work with BBC Worldwide North America on ‘Hey Duggee,’ an exciting, adventurous new property,” says Laura Zebersky, Chief Commercial Officer, Jazwares. “The fun-filled toys we create will only amplify the experiences found in the show, encouraging kids to play and laugh and learn through doing.”
Hey Duggee follows the adventures of Duggee, a loveable dog and leader of The Squirrel Club, a place where kids can take part in activities, learn new skills and earn badges along the way. The series (35 episodes) helps teach them about responsibility, teamwork and how to make good choices.
Each episode of Hey Duggee begins with Duggee welcoming the Squirrels, a group of curious little animals who are dropped off at an activity club by their parents. The Squirrels include Tag, a small sweet-natured rhino; Betty, a happy, intelligent octopus; Roly, a hyperactive, wildly enthusiastic hippo; Happy, a jovial crocodile; and Norrie, a thoughtful and clever mouse.
Nick Jr. USA debuted in July 2016, and recently acquired the rights to Hey Duggee season two. The series airs regularly on Nick Jr.
Online at NickJr.com, fans can find out more information about Hey Duggee and watch video clips from the series, including many full episodes.
Hey Duggee is produced by Studio AKA for BBC Worldwide.
Original source: License! Global.
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