Wednesday, January 18, 2017

Viacom Benelux Grows Audience In 2016

Viacom International Media Networks (VIMN) Benelux has announced the exciting news that the Nickelodeon Play app has been downloaded 140,000 times and has served 866,000 video requests since the app launched in the region in November 2016!


The most popular series on the Nickelodeon Play app are De Thundermans (The Thundermans), SpongeBob SquarePants and Henry Danger. In the coming months, Nickelodeon Play will get an authenticated platform developed with local partners, giving kids and parents more options for watching Nickelodeon series.

Viacom Benelux has also reported that its audience share across the four channels it offers in the region - MTV, Comedy Central, Spike and Nickelodeon - increased in 2016, especially among millennials. Evenings, from 18.00 hours to midnight, Viacom Benelux reported growth of 29 percent from 2015, reaching a market share of 7.4 percent.

* Comedy Central, MTV and Spike received 37% viewer growth among adults 20-49 in prime time (18:00 - 24:00);

* Comedy Central and Spike especially showed growth in the key 20-49 demographic;

* The total market share of Comedy Central among Millennials (18-34 years) was 5.4 percent in 2016 (06:00 to 02:00 hours);

* Nickelodeon experienced a 21 percent ratings growth compared to 2015. With a 17.9 percent audience share, Nickelodeon was the leading kids channel among kids (6-12 years, 6 a.m. to 21:00 pm) in 2016.

* In its first three weeks on-air with 24-hour programming on Ziggo, Spike reached over 3.5 million viewers. (6 years and older).

In additional news:


Following implementing its new its new DACH (Deutschland, Austria & Switzerland) structure in the summer of 2016 to strengthening its business in core markets, Viacom International Media Networks (VIMN) Northern Europe is now continuing this path.

Additionally, Viacom benefited from in-house productions across all its channels across the German-speaking world, as well as a powerful digital footprint and 360° campaigns across all VIMN platforms.

For 2017, VIMN continues to set the course for growth and is expanding its brand portfolio with new local productions, accompanied by strong channel and brand campaigns throughout the year. With the launch of Shimmer & Shine and Blaze & Die Monstermaschinen (Blaze and the Monster Machines) products at retail, new Consumer Products will complement the Nick brand.

For the DACH region, Dr. Mark Specht, General Manager Germany, Switzerland & Austria (GSA) Viacom, is strengthening regional management with his own program of directors for the Viacom broadcasting groups Kids & Family (Nickelodeon), Comedy & Entertainment (Comedy Central) and Youth & Music MTV, VIVA, Nicknight). The newly created positions have been filled by Lauren Nola (Director Youth & Music), Wolfgang Til (Director Comedy & Entertainment) sowie Steffen Kottkamp (Director Kids & Family).

The program directors assume the responsibility for the areas programming, engagement and product & development for their respective brand portfolio. Lauren Nola also takes over the management of the Talent & Music division of the brands VIVA, MTV and Nicknight. All three directors will report directly to Dr. Mark Specht.

Specht stresses: "With the expansion of management by three program directors, Viacom underlines the importance of the DACH region for its activities. Lauren Nola, Wolfgang Til and Steffen Kottkamp are well-known experts with a long-standing and extensive experience in their respective areas of responsibility. With this expanded management team, we want to further expand and strengthen our market position in Germany, Austria and Switzerland."

Lauren Nola has been working for VIMN since 2006, initially as Marketing Manager for Nickelodeon in her native New Zealand. In 2014, she moved to Berlin and took over the position of Director of Programming and, since 2015, the extended responsibility as Director for Multiplatform Programming & Content Analysis. Previously, Nola was a Senior Brand Manager at Nestlé NZ Ltd.

Wolfgang Til has also been working for Viacom since 2006, initially as a Manager, Content & Development. Since 2011, Til has been responsible for programme acquisition and synchronization for key Viacom brands Comedy Central, VIVA and Nicknight as well as for the Paramount Channel in Poland as Director Acquisitions & Dubbing: Content Acquisitions GSA. Prior to joining VIMN, Til was part of Endemol Deutschland GmbH, where he worked for International Content & Development and International Acquisitions.

Steffen Kottkamp is responsible for the Nickelodeon and Nick Jr. brands as Director Kids & Family GSA. In this position he is to combine the activities of the program and digital departments in the DACH organization to expand the portfolio of VIMN's GSA Kids & Family brands, to make Nickelodeon and Nick Jr. more noticeable in the German-speaking market. Before moving to Viacom International Media Networks, Steffen Kottkamp was responsible for production and program for children's television at Rundfunk Berlin Brandenburg, Studio.TV.Film GmbH and dem KiKA. Most recently, he was Director of Media & Digital Development at Europa-Parks and as General Executive Manager for MackMedia. Not least with the experience in Recreation, for Nickelodeon an important topic, for example, in the Nickland / Moviepark, Kottkamp will be decisively involved in the expansion of the strategic development.

Dr. Mark Specht: "With the creation of an independent DACH regional structure instead of a central Northern Europe structure in the summer of [2016], we have taken a first important step towards strengthening our core markets. It already bears fruit: our Youth & Music brands and Comedy Central recorded respectable successes in 2016 and the performance of the stations began to develop positively. We intend to strengthen and sustain this upswing at Nickelodeon. We are therefore very pleased about Steffen Kottkamp. We are convinced that with his experience and his personality, he has excellently complemented our management team in the DACH region. He expects important new impulses from his many years of experience in the market, which he will contribute to our Kids & Family portfolio in the future. Together, we want to further develop the brand with a 360° strategy across all platforms and position it even more than before."

Sources: Telecompaper (I, II), Viacom International Media Networks Germany; Additional source: The Free Dictionary; Translations by Google Translate.
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