Saturday, January 07, 2017

Argentina: Telefe Launches Nick Jr. Preschool Programming Block

Viacom's popular Argentinean free-to-air channel Televisión Federal S.A. (Telefe) has launched a Nick Jr.-branded preschool programming block to its morning line-up!

Broadcast between 6am and 7am Monday to Friday and 8-9am on Saturday and Sunday, Telefe's newly launched Nick Jr. block airs a raft of series from Nickelodeon's rich library of preschool programming, including PAW Patrol, Shimmer and Shine, ALVINNN!!! and The Chipmunks, Dora and Friends: Into the City!, Blaze and the Monster Machines, and promises to make each time its on the "happiest hour of the morning":

"La hora más feliz de la mañana. Para acompañar a los más pequeños y divertirse junto a nuevos amigos: Paw Patrol, patrulla de cachorros, Shimmer & Shine, Alvin y las ardillas, Dora y sus amigos y muchos personajes más."

Promo "Nick Jr En Telefe" - Lun A Vie 06.00hs | Sábado Y Domingo 08.00Hs

The addition of Nick Jr. to Telefe's schedules is one of Viacom's first visible moves as the new owner of Argentina's most watched FTA network following the US-based company acquiring Telefe in November 2016 from its previous owner, Spanish telco Telefónica, for $345 million.

“Telefe is an outstanding broadcast and production business, and this acquisition will accelerate our growth strategy in Argentina, one of the most advanced and valuable media markets in Latin America,” said Bob Bakish, President and CEO of Viacom Inc.

Original source: Rapid TV News.
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