Nickelodeon has named Jennifer Tracy as Senior Vice President (SVP), Franchise and Partner Marketing.
"[Tracy] is a digital native with a proven strategic marketing background. We're excited to expand her responsibilities to include development of multi-platform strategies on behalf of Nickelodeon's franchise properties," said Sharon Cohen, Executive Vice President (EVP) of Partner Marketing, and Anne Mullen, EVP of Creative and Marketing, Franchises and Preschool.
In her new role, Tracy will develop strategic and innovative franchise marketing campaigns to ensure the growth of Nick's key properties. She will also expand her current responsibilities to include oversight of consumer marketing audience acquisition, customer relationship management and social content for some of Nickelodeon's most iconic franchises.
Jennifer joined Nickelodeon in 2004 as Vice President (VP), Integrated Marketing & Partnerships. Prior to her latest promotion, Jennifer also served as VP, Digital Sales & Marketing Strategy, VP, Digital Integrated Marketing, and most recently, as SVP, Integrated Marketing.
Before joining Nickelodeon, Jennifer served as Director, Partnership Marketing at Bolt Media between March 2000 and July 2004.
Original source: Variety; Additional source: LinkedIn.
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