Monday, October 10, 2016

Licensing Push For "Digby Dragon" Takes Flight At BLE 2016

Blue-Zoo's Digby Dragon will make its licensing programme debut at Brand Licensing Europe 2016!

Blue-Zoo will introduce the brand-new preschool property to international licensees, while Nickelodeon and Viacom Consumer Products (NVCP) will manage licensing in the UK.

The series launched in July 2016 on Nick Jr. UK and Ireland as the top weekday premiere of all time for live viewing and was the top weekday show on Nick Jr. for that month. The animation has since been sold to over 15 territories by Aardman’s Rights and Brand Development international distribution division, including Nick Jr. USA, Nick Jr. Australia & New Zealand and Nick Jr. Latinoamérica.

"Nickelodeon is delighted but not surprised at the hugely successful launch of Digby," said James Newton, Vice President (VP) Programming, Nickelodeon UK and Ireland.

"The lovable characters' thirst for adventure often gets them into strange situations, which is proving popular with our audience. Digby is a show full of laughs, thrills and, at its core, the display of true friendship."

Adam Shaw, series producer and director, Blue-Zoo, added, "This stylish animation is a must-see property, which will go far.

"BLE is the perfect event to showcase the series and we're excited to see how we can develop it. The team have put everything into making Digby Dragon a show like no other, using new technology to bring a level of quality not seen in pre-school series animation and a creative freedom that has unleashed fantastical stories with such vibrantly animated characters."

Visitors to Brand Licensing Europe 2016, held between Monday 11th - Thursday 13th October 2016 at London's Olympia, can stop by NVCP's booth at #D10 and Blue Zoo Animation's booth at C2.

More information about Digby Dragon, as well clips from the show and creative activities inspired by the series, can be found at

Original source:
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