French animation studio Xilam has appointed Dream Theatre to represent its flagship global children's brand Oggy and the Cockroaches in India.
Under a two-year agreement, the agency will represent Oggy across all consumer products categories and brand promotion.
The non-dialog series is currently one of India's leading children's TV performs, airing on both Nickelodeon and Cartoon Network, and the show's fifth season is expected to premiere on Cartoon Network Asia in Fall 2017. The property's first consumer products are also slated to hit shelves in Autumn next year.
New episodes will see Oggy and the roaches travelling back in time and to the future as they continue their seasons-long battle. Seasons six and seven will premiere in 2018.
Oggy and the Cockroaches targets kids aged six to 11 years old, and since the series features slapstick comedy with no dialog, it has seen success in a number of territories, including France, Italy and South Asia.
The Oggy brand is now distributed in more than 160 countries world wide and is watched in 600 million homes and boasts an internet audience of three billion total videos viewed on YouTube, as well as three million fans on Facebook.
Dream Theatre's appointment was made as Xilam expands its consumer products program for the brand, following Marie-Laure Marchand's appointment as Senior Vice President (SVP) of Global Consumer Products for the company earlier this year.
In a statement about the partnership, Marchand said: "We are delighted to have secured this partnership agreement with Dream Theatre; we know its experienced licensing team will capture the essence of Oggy and the key characters in a range of products that will engage the fans of today as well as tomorrow.
"Asia is a key growth market for our business and it was important we appointed who shared our vision and passion for the brand."
Original sources: Licensing.biz, Kidscreen, License! Global.
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