The "Power Rangers Super Megaforce" experience at the Dubai Mall marks the first presence for the superhero brand in the country and will include a Power Rangers Academy training session for kids, an interactive live performance and a "Power Rangers" memorabilia exhibit.
The Dubai Mall is the first activation of a new EMEA initiative by the two partners.
"Saban's Power Rangers' is a global phenomenon with more than two decades of success and an enormous international fan base," says Gustavo Antonioni, managing director of consumer products, EMEA, Saban Brands. "With this in mind, we are excited to be working with MEI to expand the 'Power Rangers' brand and bring an immersive, role-play, live experience to fans in new markets throughout EMEA."
Nick Larkin, chief dreamer at MEI, added: "MEI is thrilled to be working with Saban’s Power Rangers to bring this powerhouse brand to a wider audience across the Middle East and Europe. With an all-new season and many other plans on the horizon, it is an exciting time to be partnering with the Power Rangers."
The "Power Rangers Super Megaforce experience" will include:
Power Rangers Academy – The Power Rangers will teach kids how to put the Power Rangers values of teamwork, confidence, health and physical activity into action by providing hands-on training tutorials. These "Train like a Ranger" sessions provide opportunity for fans to meet the Power Rangers face-to-face, prepare for their role in a interactive live performance and learn how to use some of their favorite "power moves".
Interactive live performance – Once fans are properly trained, the experience will segue into an interactive live performance that will tell an original story featuring Saban's "Power Rangers Super Megaforce".
"Power Rangers" memorabilia exhibit – Throughout the six-day run of the Power Rangers experience, visitors to The Dubai Mall can also check out authentic memorabilia from Saban's "Power Rangers" 22-year history. The exhibit will include items like the original Black Mighty Morphin Power Ranger costume, all five Power Rangers S.P.D. morphers and Master Xandred's sword from "Power Rangers Samurai", among many other items.
The live Power Rangers experience will take place at The Dubai Mall from Thursday 20th to Wednesday 26th August 2015.
There are also plans in place to grow and bring the experience to several international markets, according to Saban.
Sources: License! Global, Licensing.biz and Event Magazine.
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