Tuesday, April 29, 2014

Nickelodeon USA Marks Fourth Straight Month At Number One With Strong April 2014 Performance

Nickelodeon, the number-one entertainment brand for kids and families, has announced in the following press release, from TVByTheNumbers.com, the exciting Nickelodeon News that Nick USA closed April 2014 as the top basic cable network in total day with Kids 2-11 (2.7/872K, up +4% versus a year ago) and total viewers (1.6M), securing its fourth straight monthly win driven by its hit animation and preschool roster!


Nickelodeon's portfolio of hit preschool series landed four of the top five spots with Kids 2-5 in April 2014: "PAW Patrol" was number-one with a 6.4/787K (+36%) with preschoolers; "Wallykazam!" followed with a 6.1/750K (+30%); "Bubble Guppies" averaged a 5.9/732K (+16%); and "Team Umizoomi" earned a 5.9/728K (+20%).

"SpongeBob SquarePants" ranked as the number-one animated series for the month with Kids 2-11 (4.5/1.4M, up +2% over last year) and total viewers (2.8M).

Nick at Nite was first with Women 18-49 among all basic cable nets in total day, averaging a 0.6/302K. Additionally, Nickelodeon's niche nets – Nicktoons and TeenNick – scored their best ever April performances with their core demos and posted double and triple-digit year over year gains for the month: Nicktoons averaged 193K total viewers (+36%) and posted a 0.5/71K with Kids 6-11 (+73%); TeenNick averaged a 0.5/72K with Teens 12-17 (+114%) and scored 225K total viewers (+94%).

For its final week in April 2014 (Monday 21st to Sunday 27th April 2014), Nick's "Sam & Cat" was the number-one live-action series with Kids 2-11 (4.2/1.3M, up +20%), Kids 6-11 (5.4/1.1M, up +35%) and total viewers (2.5M). In preschool, "Wallykazam!" was the top series with Kids 2-5, averaging a 7.4/911K (+51%). It was followed by "PAW Patrol", which averaged a 7.1/873K (+69%) with the demo.

Original Nickelodeon Press Release:

NICKELODEON MARKS FOURTH STRAIGHT MONTH AT NUMBER ONE WITH STRONG APRIL PERFORMANCE

Network Claims Four of the Top Five Preschool Series, led by PAW Patrol and Wallykazam!; SpongeBob SquarePants is Month's Top Animated Series with Kids

Nick at Nite Wins Month; Nicktoons and TeenNick Score Their Best Ever April Performances

NEW YORK – April 29, 2014 – Nickelodeon closed April as the top basic cable net in total day with Kids 2-11 (2.7/872K, up +4% versus a year ago) and total viewers (1.6M), securing its fourth straight monthly win driven by its hit animation and preschool roster.

Nickelodeon’s portfolio of hit preschool series landed four of the top five spots with Kids 2-5 this month: PAW Patrol was number-one with a 6.4/787K (+36%) with preschoolers; Wallykazam! followed with a 6.1/750K (+30%); Bubble Guppies averaged a 5.9/732K (+16%); and Team Umizoomi earned a 5.9/728K (+20%).

SpongeBob SquarePants ranked as the number-one animated series for the month with Kids 2-11 (4.5/1.4M, up +2% over last year) and total viewers (2.8M).

Nick at Nite was first with Women 18-49 among all basic cable nets in total day, averaging a 0.6/302K. Additionally, Nickelodeon’s niche nets – Nicktoons and TeenNick – scored their best ever April performances with their core demos and posted double and triple-digit year over year gains for the month: Nicktoons averaged 193K total viewers (+36%) and posted a 0.5/71K with Kids 6-11 (+73%); TeenNick averaged a 0.5/72K with Teens 12-17 (+114%) and scored 225K total viewers (+94%).

For its final week in April (4/21/14-4/27/14), Nick’s Sam & Cat was the number-one live-action series with Kids 2-11 (4.2/1.3M, up +20%), Kids 6-11 (5.4/1.1M, up +35%) and total viewers (2.5M). In preschool, Wallykazam! was the top series with Kids 2-5, averaging a 7.4/911K (+51%). It was followed by PAW Patrol, which averaged a 7.1/873K (+69%) with the demo.

Nickelodeon, now in its 35th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 19 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).

Tags: Paw Patrol Ratings, SpongeBob SquarePants Ratings, Wallykazam Ratings
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