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Tuesday, February 04, 2014

Nickelodeon USA Tops Cable With Kids And Total Viewers Week Of 1/27/14-2/02/14

Nickelodeon, the number-one entertainment brand for kids and families, has announced in the following press release, from TVByTheNumbers.com, the exciting Nickelodeon News that Nick USA ended the first week of February (Monday 27th January 2014 - Sunday 2nd February 2014) as the top basic cable network with Kids 2-11 (3.1/974K, up +11% over last year) and total viewers (1.8 million)!

The week featured a strong performance from Nickelodeon's hit original live action comedy series "Sam & Cat", which led the week as the top kids' live-action series with Kids 2-11 (4.8/1.5M, up +30% versus a year ago) and scored 2.7 million total viewers.

Nick's popular original animated series (Nicktoons) "SpongeBob SquarePants" and "Sanjay and Craig" led Kids 2-11 as the top two animated series for the week. "SpongeBob" posted a 5.5/1.8M, up +20% from the same time period last year, followed by "Sanjay and Craig" which scored a 4.8/1.5M with the demo. These two animation hits also rank as the week's top two kids' programs with total viewers, pulling 3.4 million and 2.9 million, respectively.

Among preschoolers, Nickelodeon Preschools' "Paw Patrol" ranked as the top preschool series with Kids 2-5 (8.1/1.0M, up +65%), for the 5th consecutive week. "Bubble Guppies" also performed well with the demo, following "Paw Patrol" with a 6.6/825K and posting +29% year-over-year gains.

Original Nickelodeon Press Release:

NICKELODEON TOPS CABLE WITH KIDS AND TOTAL VIEWERS THIS WEEK


Sam & Cat is Basic Cable's Number-One Kids' Live-Action Series; SpongeBob SquarePants and Sanjay and Craig are Top Animation Series; and Paw Patrol and Bubble Guppies are Top Preschool Series

NEW YORK – Feb. 4, 2014 – Nickelodeon ended the first week of February (1/27/14-2/02/14) as the top basic cable net with Kids 2-11 (3.1/974K, up +11% over last year) and total viewers (1.8 million).

The week featured a strong performance from Sam & Cat, which led the week as the top kids’ live-action series with Kids 2-11 (4.8/1.5M, up +30% versus a year ago) and scored 2.7 million total viewers.

SpongeBob SquarePants and Sanjay and Craig led Kids 2-11 as the top two animated series for the week. SpongeBob posted a 5.5/1.8M, up +20% from the same time period last year, followed by Sanjay and Craig which scored a 4.8/1.5M with the demo. These two animation hits also rank as the week’s top two kids’ programs with total viewers, pulling 3.4 million and 2.9 million, respectively.

Among preschoolers, Paw Patrol ranked as the top preschool series with Kids 2-5 (8.1/1.0M, up +65%), for the 5th consecutive week. Bubble Guppies also performed well with the demo, following Paw Patrol with a 6.6/825K and posting +29% year-over-year gains.

Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 19 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).

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Tags: Bubble Guppies Ratings, Paw Patrol Ratings, Sanjay & Craig Ratings, SpongeBob SquarePants Ratings
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