Thursday, April 04, 2013

Nickelodeon Group Promotes Jack Daley To VP Of Consumer Marketing

The children's digital entertainment business column 'iKids' on the kids entertainment and media news website Kidscreen is reporting the Nickelodeon News that Jack Daley has been named Vice President (VP) of consumer marketing for Nickelodeon Group, where he will oversee marketing strategies and ad planning for special events and series as well as lead acquisition efforts in support of the company's mobile app, the Nick App, and digital gaming businesses.

Daley will oversee efforts surrounding such series and events as "Teenage Mutant Ninja Turtles", "SpongeBob SquarePants", "The Legend of Korra", "Kids' Choice Awards", "TeenNick's HALO Awards" and NickMom.

Jack Daley is a 10-year Nick veteran who was involved in the expansion of Nickelodeon's social media and digital marketing practice. He most recently served as senior director of digital marketing, where he worked on online initiatives for "Kids’ Choice Awards", "The Legend of Korra" and "SpongeBob SquarePants". The latter garnered more than 70 million fans across social media networks under Daley’s watch. Daley also worked on Nickelodeon's Consumer Products business, where he was responsible for marketing the company's console and handheld video game business. Jack Daley will report to Jim Mollica, Senior Vice President of consumer marketing:
Nickelodeon digital exec upped to consumer marketing VP

Jack Daley has been named VP of consumer marketing for Nickelodeon Group, where he will oversee marketing strategies and ad planning for special events and series as well as lead acquisition efforts in support of the company’s mobile app and digital gaming businesses.

Daley will oversee efforts surrounding such series and events as Teenage Mutant Ninja Turtles, SpongeBob SquarePants, The Legend of Korra, Kids’ Choice Awards, TeenNick’s HALO Awards and NickMom.

The digital side of things won’t be foreign to Daley, a 10-year Nick vet who was involved in the expansion of Nickelodeon’s social media and digital marketing practice. He most recently served as senior director of digital marketing, where he worked on online initiatives for Kids’ Choice Awards, The Legend of Korra and SpongeBob SquarePants. The latter garnered more than 70 million fans across social media networks under Daley’s watch.

Daley also worked on Nickelodeon’s Consumer Products business, where he was responsible for marketing the company’s console and handheld video game business.

Daley will report to Jim Mollica, SVP of consumer marketing.

Tags: Jack Daley, marketing, Nickelodeon